Bernard K. Duffy

From I Shall Return to Old Soldiers Never Die, General MacArthur's phraseology invariably captured an audience's attention. The MacArthur persona may be familiar to many Americans more because of his oratory than because of his military deeds. Covering both his martial and his political oratory, this book provides a balanced, full-length study of MacArthur's oratorical accomplishments and their impact. Part I is a critical analysis of MacArthur and his speeches, while Part II contains the texts of the addresses discussed.In their analysis, the authors avoid extremes of praise or blame. The highlight of the book is its account of MacArthur's rhetoric persuading Army and Navy chiefs to undertake the Inchon landing, arguably his finest hour. When MacArthur challenged Truman, taking policy differences to Congress, his rhetoric enabled more than one congressman to see deity in the general. Duffy and Carpenter analyze well the measured cadences of that speech as well as the platitudes of the keynote speech at the 1952 Republican National Convention. If 'Old Soldiers Never Die' polished his halo, the convention address tarnished it. This book captures both the brilliant flashes and the arrogant stupidities of the man. (Quoted from the foreword by Robert P. Newman)

Health communication research examines the role of communication in health professional/client relationships and in promoting patient adherence, the flow of information within and between health organizations, the design and effectiveness of health information for various audiences and the planning and evaluation of health care policy. Other important areas treated in this book are cultural and social factors influencing health communication, ethical issues effecting communication, and education in communication within medical schools. Medical students, physicians, policy makers, students and faculty in communications and sociology, as well as social services professionals should find this reference an important tool.

Richard M. Weaver (1910-1963) was one of the leading rhetoricians of the 1950s, whose philosophical and pedagogical writings helped revitalize interest in rhetoric. His rhetorical contributions are difficult to separate from his conservative stances on social and political issues; and, indeed, he espoused the cultural role of rhetoric, conceiving of his intellectual task as one of reinventing a philosophical conservatism and employing rhetorical theory to oppose liberalism and modernism. Today, his politics would be viewed as extreme by liberals, feminists, and civil libertarians; on the other hand, his theories laid the philosophical groundwork for contemporary American political conservatism, and his argumentation on a number of social issues remains pertinent.This first full-length study of Weaver examines the relationship between his rhetorical theory and his cultural views, focusing on the rhetorical insights---for instance, his conception of language as sermonic, its function being to influence others to think and act according to the speaker's moral precepts and, ideally, to convey the abiding truth of a culture. Authors Duffy and Jacobi advance the idea that Weaver was at his best as an epideictic rhetor, engaged in the celebration of abstract values, and at his worst as a forensic rhetor, pleading conservative causes with no more than the pretense of impartiality. Based largely on primary materials but with adroit application of previous criticism, this work will be valuable for a wide range of research specialties in rhetoric and public address.