Bill Cates

Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal ClientsRadical Relevance will help you cut through the marketing message overload your prospects experience. Reach the right people at the right time with the right message.Learn principles, strategies, and tangible tactics to help you: - Craft an irresistible marketing message that attracts your ideal clients. - Create a Unique Selling Proposition that separates you from your competition. - Brand your business through solutions to problems. - Create and deliver an authentic and compelling Elevator Pitch. - Reach more high-level prospects. - Move prospects to action to increase sales. - Build a more profitable, fulfilling, and enjoyable business. RADICAL RELEVANCE is filled with value proposition examples and unique branding case studies. RADICAL RELEVANCE is your road map to growing your business in a crowded and noisy marketplace. RADICAL RELEVANCE is about finding the bullseye for your business. RADICAL RELEVANCE shows you how to attract more ideal clients.You start with a relentless passion for truly knowing your clients - for identifying and solving their critical challenges and maximizing their opportunities. You narrow your focus to define a clear and profitable target market. Then, you zero-in to identify your Right-Fit Clients(TM). Continually tightening up your focus allows you to sharpen your marketing message - to cut through all the noise in the marketplace and resonate with your prospects - to capture their attention and compel them to take action. RADICAL RELEVANCE solves the right problems, with the right product or service, for the right people, with the right message, at the right time. RADICAL RELEVANCE is your path to exponential growth. BECOME RELEVANT OR BE IGNORED

More Introductions! More Appointments! More Clients!You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients."Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife"Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals"Beyond Referrals explains how to avoid leaving money on the table from what I call the 'secondsale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar ReferralsThis is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI

Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty first century. For most advisors, converting prospects into clients is their top priority, and social media presents incredible opportunities for sealing the deal. Sales don't happen because clients are impressed by complicated charts, they happen because they're impressed by your social media presence, and by properly understanding how to make these new platforms work for you, you'll be positioned to see your business boom. * Designed to teach financial advisors how to use social media to better market their services to attract new clients and referrals * Presents expert communication advice from top financial advisor coach Matthew Halloran * Categorizes communicators in a unique new way * Teaches financial advisors how to use social media in new, highly effective ways that they've never even considered An essential resource for wealth managers and financial advisors looking to amplify their marketing message and raise their visibility in a crowded marketplace, The Social Media Handbook for Financial Advisors is the only book you need to make yourself heard.

Create an Army of Advocates for You and Your BusinessWord-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 “Referral Guru” reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discoverThe 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger Introductions PLUS the 4-Point VIPS MethodTM for Asking for ReferralsWhether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.“I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine

This book helps you: eliminate cold calling forever; get prospects returning your calls; form powerful referral alliances; and, create an unlimited flow of quality prospects referrals. Selling in today's business environment is more challenging than ever. But the secret to success isn't longer hours and more phone calls; it's getting better referrals. Sales expert Bill Cates' system of referral-based marketing turns every business contact into a relationship - and every relationship into a sales success.You'll learn how to: sell without worrying about Do-Not-Call lists; develop a powerful referral mindset; network strategically for better results; and much more! If you want to bring in more qualified leads and close more sales than you ever imagined, don't work harder, work smarter - with "Get More Referrals NOW!"'In the three months since of implementing Bill Cates' Referral Marketing System, we have experienced an unprecedented increase in sales. Bill Cates' Referral Marketing system works' - Vincent Arena, Executive Vice-President & Chief Administrative Officer, FCLIC. 'The answer to the Do-Not-Call List is the unlimited referrals marketing system[registered] from Bill Cates. In today's environment you need to get connected to the prospect in a compelling way. This system accomplishes that' - Bob Walker, MassMutual Financial Group.'With Bill's powerful system, there are no more cold calls, only warm leads. It's a must-read for anyone in business' - Dr. Tony Alessandra, author of "The Platinum Rule". 'The program Bill delivered 15 months ago has had a lasting impact. Our advisors are acquiring new clients by referrals at a rate that's 40 per cent higher than the national average for our company' - Tim Holland, Field Vice President, "American Express" Financial Advisors. Bill Cates is President of Referral Coach International. A twenty-eight-year sales veteran, he currently consults for such clients as "American Express", Merrill Lynch, Andersen Windows, MassMutual Financial Group, and Mutual of Omaha.