Bob Cotton

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Understanding Hypermedia, first published in 1993, firmly established itself in the design and media community as the definitive introduction to this exciting new communications medium. Understanding Hypermedia 2.0 completely revises the original edition, bringing the story of hypermedia bang up to date with full coverage of the Internet and other new developments.The book examines all of the digital media, from Web sites and CD-ROMs to satellite communications. A history of hypermedia and its key players is followed by a survey of the controversial issues that surround it and an overview of the elements that can make up a hypermedia product, including sound, video, animation and hypertext. An extensive gallery of applications shows how the medium is now being used to inform, entertain, sell to and communicate with users worldwide. Practical information on design and production is also included, together with an extensive glossary of technical terms and a comprehensive bibliography. The book concludes with a look towards the digital future in the new millennium.