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Kirjailija

Brian Kenny

Kirjat ja teokset yhdessä paikassa: 5 kirjaa, julkaisuja vuosilta 1996-2018, suosituimpien joukossa Marketing in Small Businesses. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

5 kirjaa

Kirjojen julkaisuhaarukka 1996-2018.

Marketing in Small Businesses

Marketing in Small Businesses

Brian Kenny; Karen Dyson

Routledge
2018
nidottu
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
Ahead of the Curve: Inside the Baseball Revolution
"A delight for baseball lovers" (Kirkus Reviews) and "one of the most significant baseball books of the year" (Bob Costas) Ahead of the Curve uses stories from baseball's present and past to examine why we sometimes choose ignorance over information, and how tradition can trump logic. Forget batting average. Kill the "Win." Say goodbye to starting pitchers. And please, please stop bunting. MLB Network anchor and commentator Brian Kenny provides "an excellent, entertaining read for the all-around baseball fan" (Library Journal) and shows how baseball has been revolutionized--not destroyed--by analytical thinking. Most people who resist logical thought in baseball preach "tradition" and "respecting the game." But many of baseball's traditions go back to the nineteenth century, when the pitcher's job was to provide the batter with a ball he could hit and fielders played without gloves. Instead of fearing change, Brian Kenny wants fans to think critically, reject outmoded groupthink, and embrace the changes that have come with the sabermetric era. In his entertaining and enlightening book, Kenny discusses why the pitching win-loss record, the Triple Crown, fielding errors, and so-called battling titles should be ignored. He also points out how fossilized sportswriters have been electing the wrong MVP's and ignoring legitimate candidates for the Hall of Fame; why managers are hired based on their looks; and how the most important position in baseball may just be "Director of Decision Sciences." "Prepare to have your brain and your assumptions challenged. Guided by data and a deep love of the game, Brian Kenny takes a cutting-edge look at where baseball is and where it is going" (Tom Verducci, Sports Illustrated). Illustrated with unique anecdotes from those who have reshaped the game, Ahead of the Curve is "a great story about the game in the age of information and technology" (Billy Beane).
Language and Development

Language and Development

Brian Kenny; William Savage

Routledge
2017
sidottu
Language and Development - Teachers in a Changing World comprises twenty-one case accounts contributed by language education professionals working in the context of international development. Frank and stimulating, the contributions explore the implementation of interactive educational approaches in ten Asian countries.The accounts draw on real-life experiences from countries which collectively have been under-represented in the literature to date: Cambodia, China, India, Indonesia, Laos, Malaysia, Papua New Guinea, the Philippines, Singapore and Vietnam. The issues discussed will be familiar to those working in similar situations throughout the world, as many questions are raised and answered in the lively depictions of classroom practice, project management and funding relationships.The editors' introductory and concluding sections provide a descriptive conceptual framework for the practice-based accounts, while allowing the reader the freedom to interpret the meanings and the theoretical implications of each account for themselves.
Marketing in Small Businesses

Marketing in Small Businesses

Brian Kenny; Karen Dyson

Routledge
2016
sidottu
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.
Strategic Management

Strategic Management

George Luffman; Edward Lea; Stuart Sanderson; Brian Kenny

JOHN WILEY AND SONS LTD
1996
nidottu
Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases. The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses. This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy. Strategic Management is enhanced by a student workbook, and an instructor's manual.