Brian Mullen

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedures used in meta-analysis. The book and software provide an integrated and comprehensive combination of meta-analytic tools for the statistical integration of independent study results. Advanced BASIC Meta-Analysis has three distinct goals: * to provide a clear and user-friendly introduction to the procedures and rules of effective meta-analytic integration; * to present the implicit assumptions and strategies that guide successful meta-analytic integrations; and * to develop a meta-analytic database management system that allows users to create, modify, and update a database, including the relevant statistical information and predictors, for a given research domain. The companion software system allows users to perform a full complement of meta-analytic statistical functions with the speed and flexibility of a database management system. It can also construct a wide array of meta-analytic graphic displays. This text and software package serves as a useful introduction to the quantitative assessment of research domains for those new to meta-analyses. It is also a valuable sourcebook for those who have already conducted meta-analyses.