Brooke R. Envick

Personal branding is a strategy many successful business professionals use to manage the impression others have of them. This book is a guide to building your own personal brand in order to accelerate your business growth or career.

Customer Experience Management (CXM) is a fairly straight forward and simple, yet comprehensive means of auditing your customer's entire experience. It is a process that addresses the full spectrum of their wants and needs. There are several intersecting messages, product or service features, opinions, and emotions felt along the way. You want your customers to view your business as a value to them, which results in being more profitable, being better aligned strategically within the market, and helping to ensure sustainability. Research suggests that businesses who offer the best customer experiences have lower customer churn and more customer referrals.