Bruce Judson

The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free, '" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today. "HyperWars" explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era.

In It Could Happen Here, Bruce Judson, author of Go It Alone , explains why revolution is possible in the United States--and makes the most disturbing case yet for why our economics are leading us inevitably toward a just such a crisis. Underscoring the historically dangerous levels of inequality in our country today, It Could Happen Here "will cause you to think about the risks for a nation divided between haves and have nots." (Walter Isaacson)

Demonstrates how would-be entrepreneurs can build successful start-ups through the strategic use of technology and outsourcing, explaining how to start and grow a business with a minimal investment of capital, in a guide that features numerous case studies. Reprint. 10,000 first printing.