Bruce May

Written by seasoned professionals with a lifetime of experience in video production and filmmaking, How to Make a Short Film is full of insights into the practical side of filmmaking. Start with a good story, then apply the practices described for scripting, shooting, and editing your film. When you polish off the skills you acquire making your own films, you will discover the joy of filmmaking. It is a joy that, once acquired, will never leave you, and hopefully, lead you onto a long and successful career in video, film or television.

This book shows you how to sell in the digital age. It includes the most important lessons in using digital, social and content marketing best practices. Discover how you can use automated marketing platforms to capture, nurture and convert leads.

This book shows you how to create all the elements of a marketing system designed to meet the needs of your business. It includes all the lessons and exercises necessary to walk you through the steps to create a marketing plan capable of running a fully functional marketing and sales system. A marketing system consists of the tools, processes and strategies necessary to grow your business and generate, capture and nurture leads. This book explains everything you need to know to create these essential elements for your own marketing system.

A simple marketing strategy based on new best practices in marketing utilizing automated marketing platforms. Easy to understand. Easy to implement. Focusing on Peak Customers is the smart way to grow your business. Peak customers shop more often; they make more purchases; they engage with your more often; they engage with other customers more often; they respond more often to special offers; and they share those offers more often with others. Peak customers provide any small business the secret to growing your business.

A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It's not just about producing the best content. It's about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.

There has been a revolution in marketing driven by digital content, particularly content that is designed to inform and educate prospects to build audience that can then be converted into marketing qualified leads... but only after they have been nurtured with more content. The content that your business creates lives in cyberspace just like the social graph that connects you to your prospects and customers. Your content graph should be filled with rich, targeted content, polished off to meet the needs of specific customer segments. Marketing technologies, including both digital publishing tools and automated marketing platforms, enable any business, big and small, to become media-like, producing content to capture, engage and nurture leads. Creating and tracking engagement data inside your content graph is now a number one goal of any marketing system.

The Eighth Criteria, Market Focus, is the missing piece in the Baldrige Criteria for Performance excellence. The Eighth Criteria gives marketing professionals the means to improve productivity, overall performance, and helps you create strategic planning processes that lead directly to improvements in bottom line results. The Eighth Criteria can also help overcome the divide that exists between business owners and senior executives who often make critical strategic decisions that directly affect marketing but who fail to effectively communicate these decisions or fully appreciate the role that marketing plays in their own organization.

OD is a complex landscape of multiple disciplines and philosophies. The authors bring insight and clarity to this complex landscape with their breakthrough work, identifying the key characteristics of a performance management system and explain how to build a performance improvement system using the Baldrige Criteria, developed by the U.S. Commerce Department. Bruce May has over thirty years of business experience, both as an entrepreneur and as a business executive. He has been a member of the American Society of Training and Development since 2000. Richard Laramy has 25 years experience, in higher education (and some K-12) working in publishing (Pearson and McGraw-Hill),software development and consulting. Richard is trained in the Baldrige Model and is a member of the Board of Examiners for Quality Texas since '07 and is also on the Board of Advisors for University of Texas Austin Center for Performance Excellence.