Claire Brooks

Alleghany Images by Jeff Halsey & Claire Brooks.Alleghany Images features beautiful, selected photographs from the digital archive of the Alleghany Historical Museum, a project of the Alleghany Historical - Genealogical Society in Sparta, North Carolina.With careful photographic restoration, research, book design and prepress services by Claire Brooks and Jeff Halsey at Imaging Specialists, Inc.The book was developed to help raise money for the Alleghany Historical Museum which receives a portion of the proceeds from sales. For more information on the museum project, visit: ahgs.org.The cover photo is of the Halsey Ferry that operated at Mouth of Wilson, Virginia. It comes from Bill Irwin.

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.