Clinton O. Longenecker

You have the vision. Now you have the means to achieve it. Written by two experts from the University of Michigan Business School, this book outlines a proven five-step process for achieving the organizational imperatives you want in a systematic fashion you can follow. The authors offer field-tested guidance on how to focus company-wide efforts on desired outcomes, create a positive working environment that encourages achievement, and practice continuous improvement to sustain and improve operating results. Based on extensive research that includes data gathered from more than 2,000 managers, the book includes a wealth of illustrative case studies, vignettes, and self-assessments that will help you see your way to success.

Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Bogged down by sluggish business practices that stifle change, they are unable to pick up the pace when necessary to score and win. The Two-Minute Drill translates football’s lessons for business leaders who want to succeed in today’s competitive marketplace. The book clearly shows what it takes to accelerate change and improvement within any type of organization.