Dan Ariely

'- Бестселлер The New York Times, многолетний бестселлер Amazon в разделе Маркетинг. - Новые знания о человеческой природе, подтвержденные многочисленными уникальными экспериментами автора и его коллег. - Автор книги является ведущим экспертом в области поведенческой экономики. О чем Знаете ли вы, почему таблетка за 300 рублей помогает лучше, чем за 10? А почему мы охотнее помогаем соседу бесплатно, чем за деньги? Или почему мы иногда безудержно покупаем вещи, которые на самом деле нам не нужны? Дэн Ариели отвечает на эти и многие другие вопросы, связанные с нашим экономическим поведением. Он демонстрирует на примере научных экспериментов, что наши решения нередко предсказуемо иррациональны - мы действуем по одним и тем же неочевидным сценариям. Автор разоблачает игры, в которые играет наш мозг, помогает понять и пересмотреть стереотипы решений и поступков, определяющих нашу личную и деловую жизнь. Понимание собственной неидеальности дает массу практических преимуществ - вы сможете убедиться в этом сами, прочитав эту увлекательную книгу Об авторе Дэн Ариели - израильско-американский экономист, профессор психологии и поведенческой экономики. Преподает в Университете Дьюка (США) и является основателем Центра ретроспективных исследований. Спикер ТЕD.

Knizhka "Bliskuchi rishennja" znajomit chitacha z Adamom, jakij schodnja stikajetsja zi shkvalom viboru. Na jogo rishennja vplivajut dva nabori norm, jakimi kerujetsja suspilstvo: sotsialni ta rinkovi. Adam u nikh plutajetsja. TSi normi uspishno spratsovujut u riznikh obstavinakh, prote chasto obstavini mozhna nepravilno potraktuvati j zastosuvati ne toj nabir norm - i todi, jak nam pokazuje Adam, khalepi ne uniknuti. Tozh vin za nastavnitstva charivnikh pomichnikiv navchajetsja vijavljati ta otsinjuvati sili, scho dijut u riznikh vipadkakh, j ukhvaljuvati bliskuchi rishennja.Tsja knizhka - zakhoplivij i dotepnij malovanij posibnik iz rozvitku navichok, jaki stanut beztsinnimi v osobistomu ta profesijnomu zhitti.

The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book: an eye-opening exploration of the human side of the misinformation crisis, examining what drives otherwise rational people to adopt deeply irrational beliefs.

"In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust."--Yuval Harari, bestselling author of Sapiens"Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society."--Daniel H. Pink, #1 New York Times bestselling author of The Power of RegretThe renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book--an eye-opening exploration of the human side of the misinformation crisis--examining what drives otherwise rational people to adopt deeply irrational beliefs.Misinformation affects all of us on a daily basis--from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex--far beyond what policing social media alone can achieve--and too often our limited solutions are shaped by partisan politics and individual interpretations of truth.In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of "misbelief"--the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us--on the right and the left--and it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Ariely's own experience as a target of disinformation, Misbelief is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elements--emotional, cognitive, personality, and social--that drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever.Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.

Zagljanite v sotsseti ili lenty novostej: fejki rasprostranjajutsja kak pozhar, spletniki stanovjatsja liderami obschestvennogo mnenija, a konspirologi - uvazhaemymi ekspertami. Kak v takom grjaznom informatsionnom potoke ne utratit sposobnost myslit kriticheski i ne nachat verit v teorii zagovora, reptiloidov i boevykh komarov? Avtor knigi Den Arieli - professor psikhologii, spetsialist po povedencheskoj ekonomike i avtor neskolkikh bestsellerov, sam stal zhertvoj dezinformatsii vo vremja pandemii koronavirusa. V svoej novoj knige on provodit vsestoronnij analiz psikhologicheskikh, kognitivnykh, lichnostnykh i sotsialnykh faktorov, kotorye tolkajut cheloveka v tak nazyvaemuju voronku zabluzhdenij. Ego rabota pomozhet vsem, kto khochet razobratsja, pochemu ratsionalnye ljudi verjat propagande i otkrovennoj lzhi, i nauchitsja zaschischat svoe informatsionnoe prostranstvo i mentalnoe zdorove.

Eta kniga - zakhvatyvajuschee issledovanie Dena Arieli, veduschego eksperta v oblasti povedencheskoj ekonomiki i avtora bestsellera "Predskazuemaja irratsionalnost", o neozhidannoj. polze nelogichnykh postupkov na rabote i v lichnoj zhizni. Pochemu vysokie bonusy ne motivirujut i chto na samom dele zastavljaet nas khorosho rabotat? Pochemu my sklonny pereotsenivat to, chto delaem? Kak my adaptiruemsja k novym uslovijam i privykaem k otdelnym vescham? Pochemu nam tak vazhno otomstit obidchiku vo chto byto ni stalo? Kakie metody poiska partnera cherez internet rabotajut? Eta kniga dlja tekh, kto khochet uznat bolshe o skrytykh silakh, opredeljajuschikh nashe povedenie, i nauchitsja prinimat luchshie reshenija.

Bolshinstvo iz nas schitaet sebja chestnymi ljudmi, no na samom dele vse my periodicheski lzhem, poroju dazhe ne osoznavaja eto. Novaja kniga Dena Arieli, avtora bestsellera "Predskazuemaja irratsionalnost", posvjaschena nechestnosti. On issleduet motivy, zastavljajuschie ljudej moshennichat, i pomogaet ponjat, chto delaet nas nechestnymi. Nauchnye vyvody na osnove psikhologicheskikh eksperimentov avtora pomogut izmenit vashe vosprijatie kak sobstvennykh dejstvij i postupkov, tak i okruzhajuschikh vas ljudej. Takzhe vy uznaete o sposobakh, pozvoljajuschikh sdelat povedenie ljudej bolee chestnym - kak v lichnoj, tak i v korporativnoj zhizni.

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust.Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

'Thoughtful, moving and well-written' - Yuval Noah Harari'An urgent examination of the human attraction to misinformation' - Daniel H. PinkMisinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust.Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

"In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust."--Yuval Harari, bestselling author of Sapiens"Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society."--Daniel H. Pink, #1 New York Times bestselling author of The Power of RegretThe renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book--an eye-opening exploration of the human side of the misinformation crisis--examining what drives otherwise rational people to adopt deeply irrational beliefs.Misinformation affects all of us on a daily basis--from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex--far beyond what policing social media alone can achieve--and too often our limited solutions are shaped by partisan politics and individual interpretations of truth.In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of "misbelief"--the psychological and social journey that leads people to mistrust accepted truths, entertain alternative facts, and even embrace full-blown conspiracy theories. Misinformation, it turns out, appeals to something innate in all of us--on the right and the left--and it is only by understanding this psychology that we can blunt its effects. Grounded in years of study as well as Ariely's own experience as a target of disinformation, Misbelief is an eye-opening and comprehensive analysis of the psychological drivers that cause otherwise rational people to adopt deeply irrational beliefs. Utilizing the latest research, Ariely reveals the key elements--emotional, cognitive, personality, and social--that drive people down the funnel of false information and mistrust, showing how under the right circumstances, anyone can become a misbeliever.Yet Ariely also offers hope. Even as advanced artificial intelligence has become capable of generating convincing fake news stories at an unprecedented scale, he shows that awareness of these forces fueling misbelief make us, as individuals and as a society, more resilient to its allure. Combating misbelief requires a strategy rooted not in conflict, but in empathy. The sooner we recognize that misbelief is above all else a human problem, the sooner we can become the solution ourselves.

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective--informed by behavioral economics, neuroscience, and psychology--comes alive in the graphic form. The illustrator Matt R. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping--and often contradictory--sets of norms: social norms and market norms. These norms inform our thinking in ways we often don't notice, just as Adam is shadowed by the "market fairy" and the "social fairy," each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store? We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. Exploring a wide range of everyday topics-from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seductive power of holiday sales-Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. Together Ariely and Kreisler reveal the emotional forces working against us and how we can counteract them. Mixing case studies and anecdotes with concrete advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these: Why is paying for things painful?Why are we comfortable overpaying for something in the present just because we've overpaid for it in the past?Why is it easy to pay $4 for a soda on vacation, when we wouldn't spend more than $1 on that same soda at our local grocery store?We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance's most sacred beliefs and explain how we can override some of our own instincts to make better financial choices.Exploring a wide range of everyday topics--from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seduction of holiday sales--Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it's the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.