Dan Richards

Stu Truly is the coming-of-age story of 12-year-old Stu as he struggles to navigate the murky waters of adolescence when he finds himself living a lie---that seems to be growing beyond his control---to impress the new girl in school, now available in paperback When Stuart Cornelius Truly first sets eyes on the new girl, Becca, he staples his finger to his seventh-grade history assignment. The second time he sees her, he coughs up a bite of her lunch---a vegetarian roasted pepper sandwich---all over her sweater, and promptly lies, claiming that he, too, is a vegetarian. Their third encounter goes more smoothly, but Stu's lie turns out to be harder to keep than he expected, especially since his family owns a butcher shop. In this hilarious, heartwarming, contemporary middle grade novel, Stu suddenly begins to realize the opposite sex exists (and isn't so bad, after all ). Can Stu learn to successfully navigate old friends, new crushes, and horror-filled school dances, or will his lie, intended to impress his crush, cause his world to fall apart?

Stu Truly has his summer all planned out, and he's anxious to spend time with Becca, the girl who makes his palms sweat and his stomach turn. Will Stu's crush turn into something more? It's the summer before eighth grade, and Stu Truly is enjoying the start of his vacation His plans consist of playing video games, hanging out with his friends, and, more importantly, hanging out with Becca. But when Stu has a daydream of kissing Becca, he panics. He isn't even sure if he's actually going out with Becca. Sure, they've held hands a couple of times, but that doesn't mean they're going out, does it? When Stu's grandma breaks her hip, his plans are put on hold. Now, he has to help out at her store, Truly Fine Fashions. Unfortunately for Stu, it's a women's clothing store. So he has to balance his summer job and spending time with Becca. This is a hilarious and heartwarming follow-up to the contemporary middle grade novel Stu Truly. Will Stu get his first kiss from the girl who stole his heart?

An exploration of night - the nocturnal world, insomnia, the creative potential of the dark hours, The work that happens while most of us sleep - by Sunday Times bestselling author Dan Richards

There is something special about the night. For many, just the idea of it conjures thoughts of starlit skies, romance, refuge, of being tucked up in bed. For some, the night means fear, vulnerability, danger, sleeplessness. At night things go bump, monsters hide under beds, owls take wing and foxes prowl. For others still, nightfall signals the start of work. Overnight is a celebration of all things nocturnal, of those who labour while the rest of us sleep: the bakers, health workers, sailors, couriers, broadcasters, drivers, fishers, the emergency services and more. And it is also a hymn to nighttime wildlife, dreams and art. We'll hang out with bats and look at the stars. We'll learn what Moomintroll has to teach us. We'll travel by ship, train, racing car and foot. There will be more than one surprise along the way.Through a series of personal journeys Dan Richards explores what the night means to a fascinating array of people, taking us from night terrors to the glow of watching the dawn break on the summer solstice. Overnight will change the way you think about the hours after dark.

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved–the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns.While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved–the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns.While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

In Holloway, "a perfect miniature prose-poem" (William Dalrymple), Macfarlane, artist Stanley Donwood, and writer Dan Richards travel to Dorset, near the south coast of England, to explore a famed "hollowed way"--a path used by walkers and riders for so many centuries that it has become worn far down into the soft golden bedrock of the region.In Ness, "a triumphant libretto of mythic modernism for our poisoned age" (Max Porter), Macfarlane and Donwood create a modern myth about Orford Ness, the ten-mile-long shingle spit that lies off the coast of East Anglia, which the British government used for decades to conduct secret weapons tests.

There are still wild places out there on our crowded planet. Through a series of personal journeys, Dan Richards explores the appeal of far-flung outposts in mountains, tundra, forests, oceans and deserts. Following a route from the Cairngorms of Scotland to the fire-watch lookouts of Washington State; from Iceland's 'Houses of Joy' to the Utah desert; frozen ghost towns in Svalbard to shrines in Japan; Roald Dahl's writing hut to a lighthouse in the North Atlantic, Richards explores landscapes which have inspired writers, artists and musicians, and asks: why are we drawn to wilderness? What can we do to protect them? And what does the future hold for outposts on the edge?

A twisted fairy tale about a king and queen who wish for a child of their own . . . and end up with a baby goat. Perfect for readers of Children Make Terrible Pets and Wolfie the Bunny. Once upon a time, a very prim and proper king and queen begged their fairy godmother for a child. They'd prefer a boy, with glowing skin, bright eyes, and two roses for lips . . . but any kid will do. When they find themselves gifted with a baby goat (also known as a kid) instead, they can't imagine how he'll fit into their lives. But of course, it isn't long before he's part of the royal family. Readers will delight in this story's hilarity, confusion, and celebration of families that come in every shape and size.

In Climbing Days, Dan Richards is on the trail of his great-great-aunt, Dorothy Pilley, a prominent and pioneering mountaineer of the early twentieth century. For years, Dorothy and her husband, I. A. Richards, remained a mystery to Dan, but the chance discovery of her 1935 memoir leads him on a journey. Perhaps, in the mountains, he can meet them halfway? Climbing Days is a beautiful portrait of a trailblazing woman, previously lost to history, but also a book about that eternal question: why do people climb mountains?

The fast and easy way to make macroeconomics manageable Macroeconomics is kind of a big deal. Without it, we wouldn't have the ability to study the economy as a whole—which is something that affects almost every aspect of your life, whether you realize it or not. From your employment status to how much you earn and pay in taxes, macroeconomics really matters. Breaking down this complicated and fascinating topic into manageable pieces, Macroeconomics For Dummies gives you fast and easy access to a subject that has a tendency to stump the masses. With the help of this plain-English guide, you'll quickly find out how to gather data about economies to inform hypotheses on everything from the impact of cutting government spending to the underlying causes of recessions and high inflation. Analyze business cycles for overall economic healthStudy economic indicators such as unemploymentUnderstand financial trends on the international marketScore higher in your macroeconomics class Filled with step-by-step instruction and enlightening real-world examples, this is the only book you need to slay the beast and make macroeconomics your minion!

A journey into the headspaces and workplaces of some of Britain’s most unique artists, from the co-author of the critically acclaimed Holloway. ‘Very good – up my street’ Sir Quentin Blake ‘A riveting chain reaction’ Simon Starling ‘A wonderful jigsaw puzzle of a book’ Observer Bill Drummond. Richard Lawrence. Stanley Donwood. Jenny Saville. David Nash. Manic Street Preachers. Dame Judi Dench. Cally Callomon. Sheryl Garratt. Vaughan Oliver. Jane Bown. Steve Gullick. Stewart Lee. The Butcher of Common Sense. Robert Macfarlane. Artists. Writers. Photographers. Musicians. A comedian. An actor. A printer. An airship. The people interviewed in this book come from all corners of Britain’s cultural landscape but are united in their commitment to their craft. At the beginning of this extraordinary memoir, Dan Richards impulsively decides to build an airship in his art school bar, an act of opposition which leads him to meet and interview some of Britain’s most extraordinary artists, craftsmen and technicians in the spaces and environments in which they work. His search for what it is that compels both him and them to create becomes a profound examination of what it is to be an artist in twenty-first century Britain, and an inspiring testament to the importance of making art for art’s sake.

Who knew there was a problem with not being scared of monsters? The hero of this story knows it—all too well. Because he's not scared, the monsters think he's one of them. And now, they're way too friendly. They want to share everything! Which is, of course, a disaster. Good thing there's a terrified little brother to come to the rescue. With an understated text and hilarious illustrations, this picture book will have kids laughing away their fears.

Holloway - a hollow way, a sunken path. A route that centuries of foot-fall, hoof-hit, wheel-roll and rain-run have harrowed deep down into bedrock. In July 2005, Robert Macfarlane and Roger Deakin - author of Wildwood - travelled to explore the holloways of South Dorset's sandstone. They found their way into a landscape of shadows, spectres & great strangeness. Six years later, after Roger Deakin's early death, Robert Macfarlane returned to the holloway with the artist Stanley Donwood and writer Dan Richards. The book is about those journeys and that landscape. Moving in the spaces between social history, psychogeography and travel writing, Holloway is a beautiful and haunted work of art.

Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.