David A. Ricks

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Global Management is the new international management text for undergraduates, covering both strategy and the human resource function in a global context. Written by an authoritative author team, it features: Coverage, in three main sections, of the Global Picture, the Firm Picture and the People PictureA comprehensive list of referencesClassroom-tested experiential exercises that relate to different countries, different sized organizations, and different people for flexible learningDiscussion questions at the end of each chapterLong and short cases