David Mark

Beginning iPhone 4 Development is here! The authors of the bestselling Beginning iPhone 3 Development are back, with the same excellent material completely updated for iOS 4 and written from the ground up using the latest version of Apple's Xcode 3. All source code has been updated to use the latest Xcode templates and current APIs, and all-new screenshots show Xcode 3 in action. Beginning iPhone 4 Development is a complete course in iOS 4 apps development. You’ll master techniques that work on iPhone, iPad, and iPod touch. We start with the basics, showing you how to download and install the tools you'll need, and how to create your first simple application. Next you’ll learn to integrate all the interface elements iOS users have come to know and love, such as buttons, switches, pickers, toolbars, and sliders. You’ll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. The confusing art of tablebuilding will be demystified, and you’ll learn techniques to save and retrieve your data using SQLite, iPhone’s built-in database management system and Core Data, the standard for persistence that Apple brought to iOS with the release of SDK 3. And there’s much more! You’ll learn to draw using Quartz 2D and OpenGL ES, add multitouch gestural support (pinches and swipes) to your applications, and work with the camera, photo library, accelerometer, and built-in GPS. You’ll discover the fine points of application preferences and learn how to localize your apps for multiple languages. You'll also learn how to use the new concurrency APIs included in iOS 4, and make robust multithreaded applications using Grand Central Dispatch. The iPhone 4 update to the best-selling and most recommended book for Cocoa touch developers Written in an accessible, easy-to-follow style Full of useful tips and techniques to help you become an iOS pro NOTE: For iPhone 4S or iOS 5 apps development, please instead check out the next edition of this book, Beginning iOS 5 Development - now available.

It's in magazines and newspapers, it's on television and radio, it's on buses and billboards and pretty much everywhere you look. The iPad is the touchscreen tablet from Apple, representing the next generation of mobile computing. Packed with dozens of new features, the iOS 3.2 SDK enables you to build sophisticated, desktop-quality apps for this exciting new platform. Every iPhone and iPod touch app developer looking to take the next step and move into the iPad arena will want to read this book from cover to cover. Beginning iPad Development for iPhone Developers: Mastering the iPad SDK has all the answers, and you'll find them presented with the same easy-to-follow style and thorough coverage you've come to expect from titles like Beginning iPhone 3 Development—everything an aspiring iPad developer needs to know to create great apps. Best-selling authors Jack Nutting, Dave Wooldridge, and Dave Mark show iPhone developers how to master all of the iPad-exclusive frameworks and features, which are explained, demonstrated in action, and put through their paces in this comprehensive programming guide. You'll get a detailed understanding of the new feature set and gain every possible advantage in the iTunes App Store.

The Cocoa frameworks are some of the most powerful frameworks for creating native desktop applications available on any platform today, and Apple gives them away, along with the Xcode development environment, for free! However, for a first-time Mac developer, just firing up Xcode and starting to browse the documentation can be a daunting task. The Objective-C class reference documentation alone would fill thousands of printed pages, not to mention all the other tutorials and guides included with Xcode. Where do you start? Which classes are you going to need to use? How do you use Xcode and the rest of the tools? This book answers these questions and more, helping you find your way through the jungle of classes, tools, and new concepts so that you can get started on the next great Mac OS X application today. Jack Nutting is your guide through this forest; he's lived here for years, and he'll show you which boulder to push, which vine to chop, and which stream to float across in order to make it through. You will learn not only how to use the components of this rich framework, but also which of them fit together, and why. Jack Nutting's approach, combining pragmatic problem-solving with a deep respect for the underlying design philosophies contained within Cocoa, stems from years of experience using these frameworks. He'll show you which parts of your application require you to jump in and code a solution, and which parts are best served by letting Cocoa take you where it wants you to go. The path over what looks like a mountain of components and APIs has never been more thoroughly prepared for your travels. With Jack's guidance, the steep learning curve becomes a pleasurable adventure. There is still much work for the uninitiated, but by the time you're done, you will be well on your way to becoming a Cocoa master.

Interested in iPhone development? Want to learn more? Whether you’re a self-taught iPhone development genius or have just made your way through the pages of Beginning iPhone 3 Development, we have the perfect book for you. More iPhone 3 Development: Tackling iPhone SDK 3 digs deeper into Apple’s latest SDK. Best-selling authors Dave Mark and Jeff LaMarche explain concepts as only they can, covering topics like Core Data, peer-to-peer networking using GameKit and network streams, working with data from the web, MapKit, in-application e-mail, and more. All the concepts and APIs are clearly presented with code snippets you can customize and use, as you like, in your own apps. If you are going to write a professional iPhone app, you’ll want to get your arms around Core Data, and there’s no better place to do so than in the pages of this book. The book continues right where Beginning iPhone 3 Development left off with a series of chapters devoted to Core Data, the standard for persistence that Apple introduced to iPhone with SDK 3. Jeff and Dave carefully step through each of the Core Data concepts and show you techniques and tips specifically for writing larger applications—offering a breadth of coverage you won't find anywhere else. The Core Data coverage alone is worth the price of admission. But there's so much more. This book covers a variety of networking mechanisms, from GameKit’s relatively simple BlueTooth peer-to-peer model, to the addition of Bonjour discovery and network streams, through the complexity of accessing files via the web. Dave and Jeff will also take you through coverage of concurrent programming and some advanced techniques for debugging your applications. Whether you are a relative newcomer to iPhone development or an old hand looking to expand your horizons, there’s something for everyone in More iPhone 3 Development. Note: Afew of the apps in this book demonstrate technologies not yet supported by the simulator. To run them on your iPhone or iPod touch, you'll need to join one of Apple's paid iPhone developer programs.

This is the new edition of the best-selling, most complete guide to Apple's iPhone SDK. It's updated with new code, screenshots, and guidance to and for the new features in iPhone OS 3.0

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

Considered a classic by an entire generation of Mac programmers, this popular guide has been updated for Mac OS X. Don't know anything about programming? No problem! Acclaimed author Dave Mark starts out with the basics and takes you through a complete course in programming C using Apple's free Xcode tools. This book is perfect for beginners learning to program. It includes Mac OS X examples! Provides best practices for programming newbies Written by the expert on C–programming for the Mac Presents all the basics with a pragmatic, Mac OS X-flavored approachIncludes updated source code which is fully compatible with Xcode 4

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you. Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming. The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone software development kit, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc. You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using SQLite, iPhone's built-in database management system. You'll learn how to draw using Quartz 2D and OpenGL ES. You'll add multi-touch gesture support (pinches and swipes) to your applications, and work with the Camera, photo library, and Accelerometer. You'll master application preferences, learn how to localize your apps into other languages, and so much more. Apple's iPhone SDK, this book, and your imagination are all you'll need to start building your very own best-selling iPhone applications.

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

About the Book Baseball is life to Matthew Brady (Matty) Johnson. Unconditionally released to end a 19-year career as a pitcher that assures him a place in the Baseball Hall of Fame, he does not want to "go gentle" into that involuntary death-in-life. In three searing, confessional off-season appearances before boosters, young athletes and a hometown crowd, he reveals the total story of his inner and outer life in baseball: the search for an illusional perfection, with two broken marriages in its wake; the unfulfillments of sex and celebrity; camaraderie and antagonism in locker rooms and dugouts; competition on the field turned dangerous and deadly; the power and the glory, and the humiliations, of being king of the hill. What secret did his all-time great manager fail to share with him? Who is that dim figure out of his past who brought him down so low? And will he stay down? Read on...Author Biography: About the Author David Mark is a New York novelist and playwright, with four previous adult novels to his credit. THE LONG CHANCE (Messner) was called "the most compelling exposition of obsession since The Lost Weekend." One reviewer saw THE SUMMER SOLDIERS (Doubleday) as "a beautiful and timeless novel;" another, as a "roistering and tender story." A Washington Post review of THE NEIGHBORHOOD (Doubleday) concluded that "Admirers of J.T. Farrell and Bernard Malamud will recognize special merits in this work." In his New York Times review of AND WHERE IT STOPS NOBODY KNOWS (Doubleday), noted author William Lindsay Gresham wrote: "David Mark's carnival midway is a surrealist landscape... sharply observed... written with expert suspense."