David Spark

Given current behavior in search, social, and online traffic, about a quarter of a company's search and social marketing budget should be spent on video. But while companies know they need to produce video for their marketing efforts, their funding appears to not be commensurate with online trends.In Watch This The Definitive Reference Guide to Video Marketing, all B2B marketers who think they're falling short with their video marketing efforts will quickly realize they're not alone. Presented in a highly-digestible format, this book offers up hundreds of "how to" tips, and presents research on the different approaches various B2B companies are utilizing in their online videos.

This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a freelance writer of wide experience, examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. He also stresses the dangers and legal constraints that have to be contended with and shows investigators at work in two classic inquiries: · The mysterious weekend spent in Paris by Jonathan Aitken, then Minister of Defence Procurement· The career of masterspy Kim PhilbyInvestigative Reporting looks at such fields for inquiry as company frauds (including those of Robert Maxwell), consumer complaints, crime, police malpractice, the intelligence services, local government and corruption in Parliament and in overseas and international bodies.The author believes that the conclusions that emerge from this far-reaching survey are of value not only in investigative journalism, but to practitioners in all branches of reporting.

This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and newspaper languageHow to summarizeReporting the courtsPolitical and industrial reportingAspects of sportswritingFeature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology.This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.

This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a freelance writer of wide experience, examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. He also stresses the dangers and legal constraints that have to be contended with and shows investigators at work in two classic inquiries: · The mysterious weekend spent in Paris by Jonathan Aitken, then Minister of Defence Procurement· The career of masterspy Kim PhilbyInvestigative Reporting looks at such fields for inquiry as company frauds (including those of Robert Maxwell), consumer complaints, crime, police malpractice, the intelligence services, local government and corruption in Parliament and in overseas and international bodies.The author believes that the conclusions that emerge from this far-reaching survey are of value not only in investigative journalism, but to practitioners in all branches of reporting.

This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and newspaper languageHow to summarizeReporting the courtsPolitical and industrial reportingAspects of sportswritingFeature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology.This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.