David Taylor

Bestselling author David Taylor returns with his take on business coaching. No fuss. No jargon. Just great ideas. The Naked Coach is the back-to-basics book on coaching that will make sense of coaching and place it back at the very heart of the business agenda. It will make understanding, learning and teaching coaching simple. The Naked Coach tells real, practical, fun, exciting and above all else relevant stories that you can apply straightaway. David Taylor strips away the hype, jargon and mystery to give coaching a clear definition in all its forms, including mentoring, training, facilitation and interventions of every kind. The Naked Coach explains coaching without being patronising, defines without being arrogant, and does it in a fun, accessible way. It is coaching from a different perspective – yours. The fundamental principle of The Naked Coach is to be yourself – always. Find what works for you, and do it, again and again and again. Remember. No fuss. No Jargon. Just great ideas.

Through the medium of old photographs, programmes and advertisements, this book provides a fascinating look at the history of theatre- and cinema-going in Wakefield and its adjacent towns over the last century. Including insights into the technology behind the silver screen, the entrepreneurs and the cinema chains who operated in the area, the stars, the staff and of course the customers, "Theatres and Cinemas of Wakefield" reveals how the experience of cinema-going has changed over the decades. Detailed histories of the region's theatres and the stars who flocked to tread their boards make this volume a comprehensive guide to the history of entertainment in the region.

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competitionThe visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle'Test-driving the vision: bringing the vision to life by exploring it within your business and with consumersBrand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

David Taylor releases the reader from doubt, uncertainty and the fear of failure, as he helps them choose the right paths to take - the ones that lead to the fulfilment of dreams and ambitions.

Having spent billions of dollars on creating, building and defending strong brands, it’s payback time. These brands need to give birth to some beautiful and profitable offspring. Enter the world of brand stretch … a red-hot issue for brand teams and boardrooms alike. Done well, brand extension has the potential to create explosive growth for your business. However, the overcrowded extension graveyard shows just how hard it is to stretch successfully. This book provides practical help on both the method and the mindset needed to boost your chances of winning, illustrated with cases on Dove, Bacardi, Virgin, Starbucks, easyGroup, Budweiser and many others. "David Taylor's latest book offers a powerful combination of well-researched case studies and practical tips for today's managers. In a world where the ability to stretch your brands further is a key source of competitive advantage, Taylor's advice is required reading." —Andrew Harrison, Marketing Director, Nestlé Rowntree "Taylor cuts through the jungle of jargon and overly-theoretical models that have made up th e thin king on brand extension up to now. Brand Stretch is less a textbook and more a handbook for growth that teams can use day to day." —Adam Morgan, author of Eating the Big Fish and founder of eatbigfish, London, UK "Insightful and impactful, the principles in Brand Stretch can help you win in the marketplace." —Maurice Doyle, Commercial Director, Bacardi-Martini UK "A comprehensive list of suggestions to assist in the success of companies looking to extend their brands." —Cliff Burrows, Managing Director, Starbucks Coffee Company (UK) Ltd "David Taylor provides a well-grounded, cohesive approach to leveraging your brand's strengths. Brand Stretch is a practical and creative resource for marketers looking to maximize brand value." —Kevin Lane Keller, E. B. Osborn Professor of Marketing, Amos Tuck School of Business, USA

According to David Taylor, the most important discovery you can make is to discover who you really are. He invites you to join him on a journey of discovery, as he strips away myth and mystery, hype and jargon to reveal how we can turn dreams into reality with simple, practical steps.

Case Studies in Psychopharmacology is an authoritative text written by pharmacists for pharmacists, doctors and nurses working in psychiatry. The contributors, all respected experts in their field, use case studies drawn from their own extensive expertise to illustrate the decisions made in treating patients suffering from a wide range of psychiatric disorders. These vignettes raise important questions concerning management. The chapter authors systematically review all the available evidence, presenting reasonable management decisions to guide the day-to-day therapy of the patients. The result is a practical and comprehensive book, providing considered and well-supported advice on the use of psychotropics in all the common therapeutic areas encountered in psychiatric and general practice.

This text provides insights into the theory and practicalities of applying LEAN principles to, and of measuring and improving the performance of, manufacturing operations and supply chain systems. It contains a collection of articles and cases and each chapter is written so that it can be easily understood as a stand alone' text.

Never before has IT played such a significant role in transforming organisations, of all sizes. And yet it continues to be dominated by technical jargon, acronyms and irrelevant detail. This book cuts through all of the confusion, and presents a clear, direct, solution based focus on the key IT/business issues facing every company and business leader today. This book contains the complete, first fifteen months of David Taylor's highly acclaimed Computer Weekly column - Inside Track. With a reputation for cutting through the hype, David focuses on the IT/business and personal leadership agenda, covering such issues as: * The key IT issues for the boardroom - in business language * Actions to win in the new world of e-commerce - and get started today * The successful new IT leader - the skills you and your company need to employ * Quick solutions to long-term IT problems - they can be resolved * How to motivate your people, and slash staff turnover - save a fortune on recruitment costs * True IT/business alignment - add real value to your bottom line David Taylor is a leading authority on IT in business. He is President of the association of IT Directors, Certus, a reference partner to the UK Government's National Audit Office, and a registered expert with several global research companies. His overall aim is to enable people and organisations to be all that they can be, through the combination of world class technology, true leadership and the release of human potential. With a prestigious background across companies such as Rolls-Royce, Allianz and Cornhill, David has a driving, positive passion for IT in business, and a reputation for championing IT Directors who want to achieve board level positions in their organisations. David and his team work with FTSE 200 companies on winning in the new internet economy, with entrepreneurs starting new dot com ventures, and with CEOs, advising on the qualities they should seek in their IT leaders. A regular writer, television presenter and speaker, David gives keynote, leadership and IT presentations throughout the world. He lives with his wife, Rosalind and their two children, Anthony and Olivia, in Surrey.

This text sets out to bring to life the Greek and Roman plays and their staging, evoking the visual and emotional character of performances and dramatic festivals and offering a clear account of the plays and their writers. It attempts to re-create the excitement of the competitions and analyses the practical challenges faced by the playwrights and actors in staging the plays, whether tragedies or comedies. It also aims to bring to life the costumes, masks, stage and scenery, as well as the audience's reactions to the experience. The book gives clear summaries of well-known Greek and Roman plays and their authors, and explores in depth some of the best-known, particularly "Antigone" and "The Clouds". There are many suggestions for further study, including additional reading for both the teachers and pupils, topics for discussion, subjects to write about, and activities for individuals and groups.

One of the fastest-growing and most exciting areas of historical research in recent years has been the study of crime and the criminal. The intrinsic fascination of the subject is enhanced by the fact that between the mid eighteenth century and early twentieth century, the English criminal justice system was fundamentally transformed as a new disciplinary state emerged. Drawing on recent research, this book provides a comprehensive and up-to-date synthesis of these important changes.

One of the fastest-growing and most exciting areas of historical research in recent years has been the study of crime and the criminal. The intrinsic fascination of the subject is enhanced by the fact that between the mid eighteenth century and early twentieth century, the English criminal justice system was fundamentally transformed as a new disciplinary state emerged. Drawing on recent research, this book provides a comprehensive and up-to-date synthesis of these important changes.

In "Cicero and Rome", David Taylor takes Cicero as the focal point forexamination of the last years of the Roman Republic. He traces theoften dramatic and violent events from the harsh dictatorship of Sulla(82 BC) to Cicero's own death in the massacres of Mark Antony and theSecond Triumvirate (43 BC). Evidence is taken largely from the speechesand the orator's surviving letters - especially those to his closefriend Atticus.

In Roman Society David Taylor concentrates on aspects of the life of the diverse groups of people who lived in the Roman world - their homes, work, leisure, beliefs and attitudes. Providing valuable coursework material for GCSE Latin as well as Classical Studies, this book focuses on the period 50 BC to AD 150, an era of dramatic political upheavals when important social changes took place. The thoughts and feelings of the Romans themselves can best be discovered through the words of their writers, and this book contains a wide variety of translated passages from the works of poets, historians and novelists - even examples of graffiti which have survived on the walls of houses and shops.

This is the third of a three-part series which aims to provide a complete history course for the whole of Key Stage 3 of the National Curriculum. All the five core units are included, as are the three optional units - the rise of Islam, the Reformation and the Great War. The books are arranged in double-page spreads, each of which deals with both content and an aspect of one Attainment Target. A teacher's set, including photocopiable worksheets, accompanies each pupil book.

The second of a three-part series which aims to provide a complete history course for the whole of Key Stage 3 of the National Curriculum. A teacher's set, including photocopiable worksheets, accompanies each pupil book.

The first of a three-part series which aims to provide a complete history course for the whole of Key Stage 3 of the National Curriculum. A teacher's set, including photocopiable worksheets, accompanies each pupil book.