David Waller

A new series of bespoke, full-coverage resources developed for the 2016 AQA and OCR GCSE Computer Science qualifications. Written for the OCR GCSE Computer Science specification for first teaching from 2016, this print Student Book uses an exciting and engaging approach to help students build their knowledge and master underlying computing principles and concepts. Designed to develop computational thinking, programming and problem-solving skills, this resource includes challenges that build on learning objectives, and real-life examples that demonstrate how computer science relates to everyday life. Remember features act as revision references for students and key mathematical skills relevant to computer science are highlighted throughout. A digital Cambridge Elevate-enhanced Edition and a free digital Teacher's Resource are also available.

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text.

With Revision Workbooks for question practice and Revision Guides for classroom and independent study, our revision resources are the smart choice for those revising for GCSE ICT.

In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.

The discovery of a cache of thousands of letters and dozens of diaries brings to light the untold story of Mrs. Tennant and her glittering social world Gertrude Tennant’s life was remarkable for its length (1819–1918), but even more so for the influence she achieved as an unsurpassed London hostess. The salon she established when widowed in her early fifties attracted legions of celebrities, among them William Gladstone and Benjamin Disraeli, Oscar Wilde, Mark Twain, Thomas Huxley, John Everett Millais, Henry James, and Robert Browning. In her youth she had a fling with Gustave Flaubert, and in her later years she became the redoubtable mother-in-law to the explorer Henry Morton Stanley. But as a woman in a male-dominated world, Mrs. Tennant has been remembered mainly as a footnote in the lives of eminent men.This book recovers the lost life of Gertrude Tennant, drawing on a treasure trove of recently discovered family papers—thousands of letters, including two dozen original letters from Flaubert to Tennant; dozens of diaries; and many other unpublished documents relating to Stanley and other famous figures of the nineteenth and early twentieth centuries. David Waller presents Gertrude Tennant’s life in colorful detail, placing her not only at the heart of a multigenerational, matriarchal family epic but also at the center of European social, literary, and intellectual life for the best part of a century.

Written for the 2008 Key Stage ICT curriculum and following our popular Basic approach, this accessible resource offers students practical learning and support with Flash.

Written for the 2008 Key Stage ICT curriculum and following our popular Basic approach, this accessible book offers students practical learning and support with Flash.