Deion Sanders

From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders, the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives. A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career. The twenty-one ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children. His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. “Learn here how to win from an absolute and verifiable winner” (Dr. E. Dewey Smith, pastor and author).

" Deion "Coach Prime" Sanders is one of the greatest motivators and inspirational leaders of all time--on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us "elevate and dominate" in all aspects of our lives. A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it's dealing with intense pressure, using the competition to his advantage, or navigating personal challenges--both physical and emotional--Sanders has conquered it all by applying the hard-earned principles he's learned throughout his life and career. The twenty-one inspirational ways to win here are based on the motivational stories and experiences of Sanders's incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children. His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Through his unique and powerful lens, Coach Prime provides the direction, motivation, and action required for anyone to dominate and win at life."

Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives. A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career. The twenty-one inspirational ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children. His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. Through his unique and powerful lens, Coach Prime provides the direction, motivation, and action required for anyone to dominate and win at life.

Following Deion's evolution from “Prime Time” to Coach Prime. This is the perfect time to gift Deion's inspirational, redemptive story to the football and sports fans in your life.College and Pro Football Hall of Famer Deion Sanders tells his powerful life story, revealing how power, money, and sex could not satisfy the void in his life––a void ultimately satisfied by his relationship with Christ.“After scoring touchdowns and dancing in the end zone, after a stadium full of cheering fans had finally gone home, I was still empty inside.” ––Deion SandersIt's a story as old as time, a nightmare as shocking as tomorrow's headlines: A talented young athlete rockets to fame and fortune, becoming the highest-paid player in football history. But what he finds when he reaches the pinnacle of success is not the glory he had expected.This is Deion's story, in his own words, with all the drama, hope, glamour, and surprise of his true-life adventures. In Power, Money & Sex, for the first time ever, Deion tells the behind-the-scenes story of:His rise to fameHis attempted suicideThe shocking events that led him to faith in God and a new vision and purpose for his life Explore the evolution of a superstar and be inspired as you witness a life transformed and moved from despair to hope. Most of all, Power, Money & Sex will show you that no matter your circumstances or accomplishments we all face moments of hopelessness, but new life and redemption are always possible and closer than you can imagine.