Survival Fundraising shows the small not-for-profit organization how to break through fundraising inertia to create a unique organization with an important, compelling mission that successfully raises money in tough times. It is not the typical fundraising book that leaves you with impractical solutions to unimportant issues. Survival Fundraising is written specifically for the large number of small not-for-profit organizations that exist in every city and town in the United States and increasingly around the world. These organizations have unique fundraising problems which are specifically addressed by Survival Fundraising. Survival Fundraising is new in concept and design. It is written for the new world of not-for-profit fundraising. Survival Fundraising is an action guide. Its purpose is to show you how to take immediate action to raise badly needed money. Survival Fundraising shows the reader how to overcome: THE SIX MAJOR BARRIERS TO SUCCESSFUL FUNDRAISING: (1.) Being like everyone else, (2.) Having a non-participating Board, (3.) Reacting only to emergencies, (4.) Going it alone, (5.) Communicating the wrong message, and (6.) Participating in one-shot efforts. Survival Fundraising shows you how to create a process that will serve as your GPS for fundraising, moving quickly and decisively, utilizing the advantages you have as a small not-for-profit to exceed your fundraising goals.