Ed Keller

How much do you know about the food you eat? Do you really know where it comes from before it gets to your plate?Young Clare is full of questions, including about the foods she eats. In his book, Clare's Tomato, author Ed Keller shares her adventures as she sets out to learn about how vegetables grow. She's thrilled about growing her first tomato, but she's concerned about what will happen to it when it is nice and ripe.Clare's Tomato is an entertaining children story. It's also a chance for them to learn where their food comes from and how they can play a part in providing food for their families.

How much do you know about the food you eat? Do you really know where it comes from before it gets to your plate?Young Clare is full of questions, including about the foods she eats. In his book, Clare's Tomato, author Ed Keller shares her adventures as she sets out to learn about how vegetables grow. She's thrilled about growing her first tomato, but she's concerned about what will happen to it when it is nice and ripe.Clare's Tomato is an entertaining children story. It's also a chance for them to learn where their food comes from and how they can play a part in providing food for their families.

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing consultants Ed Keller and Brad Fay say social media is unleashing a new kind of frenzy. Blinded by the shiny allure of sites like Facebook and Twitter, companies are spending billions, pinning their hopes on social media marketing without appreciating how social influence truly functions in the marketplace. That's where Keller and Fay come in. For the past six years, they have undertaken a unique, ongoing study of consumer conversations. The surprising result? Over 90 percent of consumer conversations still take place offline, primarily face to face. The implication is clear: Social media is big and growing, but it is dwarfed by the real world in which people live and interact. Make no mistake. There is a hugely important social wave rolling across the world of business today. New scientific evidence reveals that we humans are fundamentally social beings for whom social influence determines nearly every decision we make. And the greatest impact comes when those conversations happen face to face, as emotions and nonverbal cues are communicated along with words. In The Face-to-Face Book, Keller and Fay offer key insights and recommendations for how businesses, both large and small, can best succeed in today's socially motivated consumer marketplace by looking at how consumers act in real life as well as online. The authors share their extensive research and the stories of companies--large, such as Apple, General Mills, Kimberly-Clark, and Toyota, as well as innovative small businesses--that have hit pay dirt with a balanced and holistic approach to social marketing. They also discuss those that have bet big and lost by overcommitting to online social media alone. The Face-to-Face Book does not overlook the extraordinary growth and importance of social media, which offers important new tools for businesses of all kinds; however, the authors caution against placing too grand a bet on online social media at the expense of other forms of social marketing. This book is a celebration of the supremely social nature of all human beings and how that drives the consumer marketplace. It's a story that will leave you thinking anew, and talking.

Essays, articles, artworks, and documents taken from and inspired by the symposium on Reza Negarestani's Cyclonopedia: Complicity with Anonymous Materials, which took place in March 2011 at The New School. Hailed by novelists, philosophers, artists, cinematographers, and designers, Cyclonopedia is a key work in the emerging domains of speculative realism and theory-fiction. The text has attracted a wide-ranging and interdisciplinary audience, provoking vital debate around the relationship between philosophy, geopolitics, geophysics, and art. At once a work of speculative theology, a political samizdat, and a philosophic grimoire, Cyclonopedia is a Deleuzo-Lovecraftian middle-eastern Odyssey populated by archeologists, jihadis, oil smugglers, Delta Force officers, heresiarchs, and the corpses of ancient gods. Playing out the book's own theory of creativity - "a confusion in which no straight line can be traced or drawn between creator and created - original inauthenticity" - this multidimensional collection both faithfully interprets the text and realizes it as a loving, perforated host of fresh heresies. The volume includes an incisive contribution from the author explicating a key figure of the novel: the cyclone.CONTENTS: Robin Mackay, "A Brief History of Geotrauma" - McKenzie Wark, "An Inhuman Fiction of Forces" - Benjamin H. Bratton, "Root the Earth: On Peak Oil Apophenia" - Alisa Andrasek, "Dustism" - Zach Blas, "Queerness, Openness" - Melanie Doherty, "Non-Oedipal Networks and the Inorganic Unconscious" - Anthony Sciscione, "Symptomatic Horror: Lovecraft's 'The Colour Out of Space'" - Kate Marshall, "Cyclonopedia as Novel (a meditation on complicity as inauthenticity)" - Alexander R. Galloway, "What is a Hermeneutic Light?" - Eugene Thacker, "Black Infinity; or, Oil Discovers Humans" - Nicola Masciandaro, "Gourmandized in the Abattoir of Openness" - Dan Mellamphy & Nandita Biswas Mellamphy, "Phileas Fogg, or the Cyclonic Passepartout: On the Alchemical Elements of War" - Ben Woodard, "The Untimely (and Unshapely) Decomposition of Onto-Epistemological Solidity: Negarestani's Cyclonopedia as Metaphysics" - Ed Keller, ". . .Or, Speaking with the Alien, a Refrain. . ." - Lionel Maunz, "Receipt of Malice" - yk Tekten, "Symposium Photographs" - Reza Negarestani, "Notes on the Figure of the Cyclone"