Edward de Bono

La plupart des m thodes pour g rer les conflits sont elles-m mes conflictuelles

Optimise your thinking, decision making and problem solving with the inventor of the term 'lateral thinking'.

H+ (Plus) A New Religion? provides a framework for achievement through daily acts of help or contribution.

Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design the future. Corporate decisions depend on values. Disputes and conflicts often arise because of a clash of those values; each party in the dispute wants to pursue its own values, often at the expense of the other party. It is therefore essential that companies, managers and employees have a full understanding of the values of everyone involved to design a way forward that benefits all parties. From the bestselling author of How to Have a Beautiful Mind and Six Thinking Hats, this groundbreaking business book provides a basis for value assessment, an essential tool in decision-making for 21st century corporations. De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values. By introducing a scoring system to rate different values as strong, sound, weak or remote de Bono helps readers to prioritise and make executive decisions that count.

People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful.And being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.In clear, practical language, de Bono shows how by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and more appealing - more beautiful.

The last millennium has not been a great success. We have advanced in science and technology, but not much in human behaviour. Is it possible that this has been due to poor thinking? Edward de Bono maintains that the thinking of the last millennium has been concerned with what is. This is the thinking of analysis, criticism and argument. What we have not sufficiently developed is the thinking concerned with what can be. This is thinking that is creative and constructive, and which seeks to solve conflicts and problems by designing a way forward. The emphasis of his proposed new thinking is on design and not judgement.

A leading authority on lateral thinking streamlines the decision-making process by identifying the central aspects of problem-solving and, by using real-life scenarios, describes how to focus thinking on each aspect individually, then link them into a productive progression. Reprint. 25,000 first printing.

Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services by creating "monopolies of value". This book explains how.

The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--"Times Educational Supplement"