A new edition of this very helpful book which provides the practical information necessary to turn a complex series of results and ideas into clear, simple, unambiguous text, without loss of style or individuality. A new chapter has been included which focuses on clarity of data presentation in graph form. Each chapter has also been updated to include coverage of the latest writing trends and jargon. Many new examples of the good and the bad in medical writing, drawn from published work, are deftly used alongside apt cartoons to illustrate the argument.