Ekaterina Walter

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling-the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization-for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How?By following these laws:•The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your CommunitiesPacked with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law-literally-for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

Amber and Sapphire are twin sisters, but they are nothing alike. Amber has golden hair and green eyes. Sapphire does not. Amber is all things a princess should be. Sapphire is not. When Amber makes a disastrous deal with the Wicked Witch, it is her sister Sapphire who comes to her aid. What starts as a journey of seemingly dissimilar sisters, turns into the best adventure of their lives. Created by the mother-daughter duo (bestselling author Ekaterina Walter and her 8-year old daughter Taya), the story is about sisterhood, family, and adventure. The trip the sisters undertake isn't just about reversing the spell, rather about understanding that diversity can be an advantage during an important journey and that what we might perceive as impractical knowledge might prove to be just the thing to save the day. More at www.funtastictales.com

Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text.Web posts with visuals drive up to 180% more engagement than those without.Viewers spend 100% more time on web pages with videos.Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!”—Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.”—Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple“The Power of Visual Storytelling is the new marketing bible!”—Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.”—Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Wall Street Journal BestsellerMake Your Mark in the World with the Five Success Principles of the World-Changing Social Media SiteIf Facebook were a country, it would be the third largest in the world.Facebook accounts for one of every seven minutes spent online.More than one billion pieces of content are shared on Facebook.There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally. Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry. Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe inPURPOSE—Don’t just create a great product; drive a meaningful movementPEOPLE—Build powerful teams that can execute your visionPRODUCT—Create a product that is innovative, that breaks all the rules, that changes everythingPARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize executionPacked with examples of Facebook’s success principles in action—as well as those of Zappos, TOMS, Threadless, Dyson, and other companies—Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.“Think Like Zuck is a fascinating look at how entrepreneurial vision drives success. If you want more out of work than just a job, if you have the burning desire to build something of lasting value, then this is your guide.”—DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR“Whether you’re a seasoned business executive or the next Mark Zuckerberg in your dorm room right now, this book is a must-read! Two likeable thumbs up!”—DAVE KERPEN, New York Times bestselling author of Likeable Social Media and Likeable Business“True success lies at the place where passion and purpose collide—this book will help you uncover yours.”—JOHN JANTSCH, bestselling author of Duct Tape Marketing and The Commitment Engine“Think Like Zuck is a must-read for any innovator, social entrepreneur, or business owner looking to capitalize on the success of Facebook to propel and realize their own vision.”—SIMON MAINWARING, New York Times bestselling author of We First“This book takes you on the ride of a lifetime and shows you how YOU can be successful! The question is: What does it take? Ekaterina gives us the answers!” —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and global business celebrity“In Think Like Zuck, you will find important principles to infuse meaning into your business strategies and inspire change. Don’t just read this book; use it.”—SHAWN ACHOR, author of the international bestseller The Happiness Advantage