Elaine Wallace

Imagine putting the final piece into a jigsaw of the world and being transported by portal to that country.Join Ems, Rich and Becks as they embark on an adventure to the wild plains of South Africa, climb the magnificent Table Mountain and meet the mysterious and terrifying black-robed figure.Adventures galore for this brave trio as they try to find all the pieces of the puzzle and solve the mystery.

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.In this influential textbook, de Chernatony, McDonald & Wallace• Summarise the latest thinking and best practice in the domain of branding• Show how branding theories are implemented in practice with all new real marketing campaigns• Bring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.