Elizabeth C de a Lima

The research focused its analytical perspective on the socio-anthropological understanding of the social relations established in the city of Afogados da Ingazeira, in the northeastern interior, 386 km from the capital of Pernambuco. Nevertheless, thinking about political practices through the mobilization of sociocultural relations became relevant at a time when elections gained notoriety as a fundamental theme in any subject related to politics. The primary question was to seek to understand how voters, the main targets of the electoral campaign, experience the electoral period, especially how they understand politics and construct their political decision when defining their vote. The characterization of the Brazilian voter's vote and the explanation of the direction of the vote is one of the most relevant factors for the institution of Brazilian democracy. In this sense, we sought to understand the political phenomenon from a socio-anthropological perspective, with the object of study being to analyze the dynamics of voting and electoral behavior based on the motivations and networks of sociability constituted in the socio-political context of Afogados.

Dividido em tr s se es, a saber: "M dia, poder e 'Cultura do Espet culo': as transforma es do discurso pol tico", "A constru o do governo e da imagem p blica de Dilma Rousseff nas revistas semanais 2010-2016" e "A ideologia da salva o na constru o da imagem p blica de Jair Messias Bolsonaro" o livro discute a m dia (das revistas semanais e dos meios televisivos ao ciberespa o) como ambiente prop cio para a media o da pauta pol tica. Sendo assim, torna-se uma cole o de textos que subsidia tanto leitores proficiente quanto iniciantes a refletir sobre a rela o prof cua entre m dia, pol tica e g nero. Uma rela o que dial gica, sociol gica, discursiva, cultural.