Ellen Rutten

Novaja iskrennost stala globalnym kulturnym fenomenom vskore posle krakha kommunisticheskoj sistemy. Ee vlijanie oschuschaetsja v literature i zhurnalistike, iskusstve i dizajne, mode i kino, reklame i arkhitekture. V svoej knige istorik kultury Ellen Rutten proslezhivaet, kak zarozhdaetsja i pronikaet v obschestvennuju zhizn novaja ritorika prjamogo sotsialnogo vyskazyvanija s kharakternym dlja nee slozhnym sochetaniem predelnoj chestnosti i ironicheskoj slovesnoj igry. Analiziruja etot moschnyj trend, beruschij istoki v pozdnesovetskoj Rossii, avtor podnimaet vazhnuju temu transformatsii identichnosti v postkommunisticheskom, postmodernistskom i postdigitalnom mire. Ona takzhe stremitsja otvetit na vopros, kak i pochemu unikalnaja rossijskaja khudozhestvennaja i sotsialnaja refleksija sformirovalas pod vlijaniem kollektivnoj pamjati, kommodifikatsii i medializatsii kultury, kak debaty o novoj iskrennosti v postsovetskom russkojazychnom prostranstve slilis so vseobschim prizyvom k "vozrozhdeniju iskrennosti". Rabotaja na peresechenii istorii emotsij, teorii massovykh kommunikatsij i postsovetskikh issledovanij, avtor po-novomu osmysljaet sovremennuju kulturnuju realnost, okazyvajuschuju glubokoe vozdejstvie na tvorcheskuju mysl, khudozhestvennuju aktivnost i obraz zhizni prakticheski po vsemu miru. Ellen Rutten - professor, glava departamenta rusistiki i slavistiki Amsterdamskogo universiteta.Perevodchik: Stepanov A.

A compelling study of “new sincerity” as a powerful cultural practice, born in perestroika-era Russia, and how it interconnects with global social and media flows The global cultural practice of a “new sincerity” in literature, media, art, design, fashion, film, and architecture grew steadily in the wake of the Soviet collapse. Cultural historian Ellen Rutten traces the rise and proliferation of a new rhetoric of sincere social expression characterized by complex blends of unabashed honesty, playfulness, and irony. Insightful and thought provoking, Rutten’s masterful study of a sweeping cultural trend with roots in late Soviet Russia addresses postsocialist, postmodern, and postdigital questions of selfhood. The author explores how and why a uniquely Russian artistic and social philosophy was shaped by “cultural memory, commodification, and mediatization,” and how, under Putin, “new sincerity” talk merges with transnational pleas to “revive sincerity.” This essential study stands squarely at the intersection of the history of emotions, media studies, and post-Soviet studies to shed light on a new cultural reality—one that is profoundly affecting creative thought, artistic expression, and lifestyle virtually everywhere.