Eric J. Johnson

‘Indispensable’ Daniel Kahneman How do you get people to agree to donate their organs? What’s the trick to reading a wine list? What’s the perfect number of potential matches a dating site should offer? Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. To overcome the common faults in our decision-making and enable better choices in any situation involves conscious and intentional decision design. Transcending the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, yet they impact our reasoning every day. This book doesn’t simply analyse the mental fallacies that trip us up. It goes further to show us what good decision-making looks like – that it can be both moral and effective.

The Language Gap provides an accessible review of the language gap research, illuminating what we know and what we do not know about the language development of youth from working and lower socioeconomic classes. Written to offer a balanced look at existing literature, this text analyzes how language gap research is portrayed in the media and how debatable research findings have been portrayed as common sense facts. This text additionally analyzes how language gap research has impacted educational policies, and will be the first book-length overview addressing this area of rapidly growing interest.

The Language Gap provides an accessible review of the language gap research, illuminating what we know and what we do not know about the language development of youth from working and lower socioeconomic classes. Written to offer a balanced look at existing literature, this text analyzes how language gap research is portrayed in the media and how debatable research findings have been portrayed as common sense facts. This text additionally analyzes how language gap research has impacted educational policies, and will be the first book-length overview addressing this area of rapidly growing interest.

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.