Eugene A. Cernan

Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind’s greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race. Many people are aware of the first manned Apollo mission, in which Gus Grissom, Ed White, and Roger Chaffee lost their lives in a fire during a ground test, but few know of the other five fallen astronauts whose stories this book tells as well, including Ted Freeman and C.C. Williams, who died in the crashes of their T-38 jets; the “Gemini Twins,” Charlie Bassett and Elliot See, killed when their jet slammed into the building where their Gemini capsule was undergoing final construction; and Ed Givens, whose fatal car crash has until now been obscured by rumors. Supported by extensive interviews and archival material, the extraordinary lives and accomplishments of these and other fallen astronauts-including eight Russian cosmonauts who lost their lives during training-unfold here in intimate and compelling detail. Their stories return us to a stirring time in the history of our nation and remind us of the cost of fulfilling our dreams. This revised edition includes expanded and revised biographies and additional photographs.

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the "Tomorrowland" segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering "brand journalism." Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel-through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features-rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the "first camera on the moon"; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon.Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Eugene Cernan is a unique American who came of age as an astronaut during the most exciting and dangerous decade of spaceflight. His career spanned the entire Gemini and Apollo programs, from being the first person to spacewalk all the way around our world to commanding Apollo XVII, man's last mission to the moon. Between those two historic events lay more adventures than an ordinary person could imagine as Cernan repeatedly put his life, his family and everything he held dear on the altar of an obsessive desire. Written with "New York Times" bestselling author Don Davis, this is the astronaut story never before told - about the fear, love and sacrifice demanded of the few men who dared to reach beyond the heavens for the biggest prize of all: the Moon.