Evan Levy

City kids and visiting families alike know there’s no better place for children than the Big Apple, and 111 Places for Kids in New York shows you where to take a big bite. From ultra-hip hangouts for the most urbane toddlers to natural wonders hiding in the middle of the concrete jungle, the five boroughs of New York offer children the richness and diversity of the world with the beloved traditions of home. In New York, you can explore the globe, from a Sri Lankan courtyard to a gritty parkour park to a quaint New England town — all with a swipe of a Metrocard. With this guide, you will be inspired to explore new neighbourhoods, treat the kids in your life to unbelievable experiences, and make the city your own. You’ll discover places and spaces you never knew existed, and rediscover familiar ones in new ways. Read up on helpful tips by been-there-done-that parents (psst — do you know where exhausted parents can bliss out on AC while their toddlers get friendly with baboons?). And learn insider secrets for ways to make the most of your visit to the parks, museums, restaurants, and adventures that make this metropolis so special and so inviting.

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way." -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.