Florian Lüdeke-Freund

Many companies today are turning to sustainable business models in order to maximize success while utilizing environmentally friendly practices. This book offers the most comprehensive list of patterns of sustainable business models ever written and presents an accessible approach to design models from scratch. The 45 patterns of sustainable business models are mapped into a "sustainability triangle", a canvas for navigation of empirically derived sustainability innovation solutions, and are illustrated with over 300 real world examples of companies and startups that have implemented them. These patterns are designed to help managers and entrepreneurs develop new businesses and create sustainable value.

Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change. This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/values-based-innovation-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.