Frederic W Goudy

This beautifully illustrated book explores Frederic W. Goudy's innovative approach to letter design and his enduring influence on typography. First published in 1918, this volume is a fascinating glimpse into the creative mind of one of the most important American type designers of the twentieth century. Perfect for anyone interested in the history of graphic design or the art of typeface creation, this book is a must-read for design enthusiasts and professionals alike. The chapters featured in this volume include: What Letters Are Letters Before Painting The National Hands The Development of Gothic The Beginnings of Types The Qualities of Lettering Notes on the Plates

Typologia presents more or less graphically Frederic Goudy's work in type design and describes his own methods of type production. His remarks on type legibility and fine printing, as presented in the body of the book, present the conclusions of a craftsman intensely interested in every phase of typography. The book itself, which Goudy was asked by the University of California Press to write, plan, and supervise, has been set in a type designed by Goudy and and first employed for the exclusive use of the University-University of California Old Style.