G Mokesh Rayalu

Economic growth and revitalization of nation are propelled best by 'Entrepreneurs'. Small business and entrepreneurship in India are the prime-force in generating productive employment and ensuring a more equitable distribution of income in the process of economic development of the country. It facilitates effective mobilization of resources like capital and skills and helps to reduce poverty and unemployment. Entrepreneurs rationally combine the forces of production into a new production organization, "Schumpeter states that entrepreneurial behaviour covers the introduction of a new good, a new method of production, new market, a new source of supply of raw materials or half manufactured goods and a new organization of any industry for certain of a monopoly position or breaking it". To empower women and attain economic independence, development of women entrepreneurship becomes essential. Gainful employment has been viewed as a critical entry point for women's participation in income generating activities is believed to increase their status and decision making power. With employment, women do not remain as objects of social change but become agents of it.

Women represent almost half of the world's population. Women status is lower than men almost in all nations of the world. India is a multifaceted society where certain broad circumstances in which Indian women live affect the way they participate in the economic activities. They are generally confined to home with restricted mobility. Throughout the history women have generally been restricted to the role of a house wives. In spite of major changes that have occurred in the status of women in India. In recent decades, rules that restrict women to the home are still powerful in India. Reform movements in the 19th and 20th centuries led by great social reformers provided boost to women's legal status in India. There are distinct stages of rise and fall in the status of women in India. They are women in ancient period, Medieval Period, Mughal Empire, Under British Rule and Women in Independent India etc. In addition to this legal status of women in India, their empowerment, economic role and the role of women entrepreneurs in socio economic development of India are also focused in this book.

Customer Relationship Management (CRM) enables an organization to better manage relationships with customers, distributors and dealers among others. CRM is a process to compile information that increases understanding of how to manage an organizations relationship with its customers. It can be considered as a process of storing and analyzing the vast amounts of data produced by sales calls, customer service centers, and actual purchase etc. Clearly CRM products must be selected based on the company's need to provide greater value to its customer base. The CRM has been expanded to include all partners that the company interacts with and is called Partner Relationship Management (PRM). CRM start-up teams should consist of IT as well as business unit managers. In the present study, an attempt has been made to establish relationships between endogenous variables and exogenous variables related with functions of CRM.

Data mining is a process that uses a variety of data analysis tools to discover patterns and relationships in data that may be used to make valid predictions. To mine the hidden and useful information we have to take the available dataset through the process of data mining. It's not a single step. It contains various groups of interlinking steps which will help us to find the useful information for decision making. Data mining searches databases to find hidden patterns and predict information to increase the business in the organization.Data mining is the nontrivial extraction of implicit, previously unknown, interesting and potentially useful information from data . Now a day's hospitals and health care institutions are well equipped with monitoring and other data collection devices, where data is collected and shared with other hospital information systems.

According to Dictionary of Education, Self-concept means how people see himself (e.g. Competent, Amusing, Homely etc.). This may differ from other people's views of him though it will have been influenced by them. self-concept means refers to the picture, or image a person has of himself. self-concept scale refers to test or measure of self-concept in the individual. According to Dictionary of Psychology, Self-Concept means the self-concept has three main component, the self-image or impression we hold of ourselves, which is constructed largely from how we think we see ourselves reflected back from others, the ideal self, which is our image of how we could or should be, and self-esteem, which has its origin in the feelings we have about the self we believe ourselves to be further reading.

Forecasting can be broadly considered as a method or a technique for estimating many future aspects of a business or other operation. It is one of the rapidly growing field of business world which is mainly based on strong statistical theory and applications. Over the past few years, there has been lot of research work carried out in predicting the future and making better decisions. This process of research has been led to several developments in forecasting methods. Many of these methodologies have been developed based on sophisticated statistical techniques available in the theory.In management and administrative fields, the need for planning is vital because the lead time for decision making ranges for several years to few days or hours to few seconds. Forecasting is an important aid in effective and efficient planning. Forecasting is a common statistical task where it evaluates decisions about Scheduling of several activities like production, transportation, assignments etc.,