Gazzaniga Michael

Master teacher Sarah Grison has set the new standard for introductory psychology texts. Through a NEW study unit format based on learning research, concepts are presented in a pedagogically consistent, accessible way. Learning Goal Activities and InQuizitive, Norton’s adaptive quizzing tool, engage students in active learning. The NEW High Impact Practices (HIP): A Teaching Guide for Psychology provides research-based teaching. An innovative NEW collection of animated Concept Videos helps students visualize the most challenging topics.

The first textbook for the course, and still the market leader, Cognitive Neuroscience has been thoroughly refreshed, rethought, and reorganized to enhance students’ and instructors’ experience. A stunning, all new art program conveys data and concepts clearly, and new chapter-opening Anatomical Orientation figures help students get their bearings. The table of contents and the chapters themselves have been reorganized to improve the logical flow of the narrative, and the world renowned author team has kept the book fully up to date on the latest research in this fast moving field.