Gerald Keller

Business Statistics teaches you skills that you can use throughout your career. It illustrates how vital statistical methods and tools are for today's managers and analysts, and how to apply them to business problems using real-world data. Statistical data analysis is the backbone of sound business decision making, and finding the right tool to analyse a particular business problem is the key. The book shows you how to analyse data by focusing on the kind of problem you face, the type of data involved and the appropriate technique for solving the problem. It also includes data-driven examples, exercises and cases that cover how marketing managers, financial analysts, accountants, economists and others use statistics.

The established text Statistics for Management and Economics delivers an accessible and comprehensive overview for business students across the UK, Europe, the Middle East and Africa. With a wealth of examples and real data, this statistics textbook is essential reading for all business, management and economics courses at undergraduate and MBA level. Keller's practical three-step approach to problem-solving demonstrates how statistics are vital for today's managers and economists: it teaches students how to identify the correct technique for a problem or data type, compute the statistics and how to interpret the results meaningfully, equipping them with the practical skills they need in a world of big data, data visualization and social media.

BUSINESS STATISTICS, 5e, emphasises applications over theory. It illustrates the importance of statistical methods and tools for today's managers and analysts, and how to apply them to business problems using real-world data. Using a proven three-step approach, students learn how to (1) IDENTIFY the correct statistical technique - by focusing on the problem objective and data type; (2) COMPUTE the statistics - doing them by hand and using Excel; (3) INTERPRET results in the context of the problem. This unique approach enhances students’ comprehension and practical skills. Students find relevance in a wide variety of exercises and cases. Examples draw on the statistical applications used by marketing managers, financial analysts, accountants, economists, and from throughout the business world. Many students struggle with statistics. This bestselling textbook provides a robust learning pedagogy to make statistics accessible. Students find the material easy to understand and easy to apply in the business environment.

This worldwide best-selling business statistics text emphasizes applications over calculation. MANAGERIAL STATISTICS, 8e, International Editon demonstrates how vital statistical methods are for today's managers and economists--and teaches students how to apply these tools to real business problems. Through the author's unique three-step "ICI" approach to problem solving, students learn to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel®, or using MINITAB™), and ultimately INTERPRET results in the context of the problem. This approach enhances student comprehension and skills while offering you maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases demonstrate statistical applications used by marketing managers, financial analysts, accountants, economists, and others, giving students the hands-on practice they need, while sound pedagogical elements make the material accessible to undergrads. In addition, unique teaching and learning resources such as CengageNOW save time while giving you more control and better student outcomes. The eighth edition also includes Excel® 2007 and MINITAB 15™ content.