Gerry Johnson

Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries, including start-ups, non-profits, and multinationals. End-of-chapter case studies further help you to connect theories to real-world scenarios. The nine chapters provide an accessible introductory analysis of the 'strategic position' and 'strategic choices' facing contemporary organisations. Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders and culture as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, innovation and mergers and acquisitions. The final chapter, 'Strategy in action' addresses implementation issues such as organisational structure, managerial systems and strategic change. In addition, new supporting content at the end of the book on ‘Working with strategy' for case study analysis and presentation further provides practical tools to help you develop your strategic analysis and communication skills. As a result, this textbook is ideal for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering.

Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field. Fundamentals of Strategy, 5th edition, by Whittington, Regnér, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy. This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering. The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations. The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the 'strategic position' and 'strategic choices'-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation. The final chapter, 'Strategy in Action', raises fundamental issues on the structure of organisations, managerial systems, and strategic change. With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

Most businesses face the choice of either competing on the 'low road' of cost, or the 'high road' of innovation and value. Much the same goes for national economies and the UK is no exception. But how do businesses - and the people who manage them - go beyond the policy prescription and the easy exhortation to make that shift, to manage change and go well beyond business as usual? This ground-breaking book - the combined insight of some of the best minds in management, grouped together in the Advanced Institute of Management Research - does just that. It presents a clear and crisp analysis of the context and the challenge; and offers managers a range of ideas on how to develop the competences, practices and values that can make a difference. It is essential reading for policy makers, analysts, academics, and managers to be who want to make a different future.

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do. Written by a distinguished team of researchers and educators, this book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on practice as well as commentaries on published illustrative papers that exemplify the practice perspective. Strategy as Practice will be essential reading for doctoral students, researchers and academics who wish to understand or undertake research in this important field of management research.

Most businesses face the choice of either competing on the 'low road' of cost, or the 'high road' of innovation and value. Much the same goes for national economies and the UK is no exception. But how do businesses - and the people who manage them - go beyond the policy prescription and the easy exhortation to make that shift, to manage change and go well beyond business as usual? This ground-breaking book - the combined insight of some of the best minds in management, grouped together in the Advanced Institute of Management Research - does just that. It presents a clear and crisp analysis of the context and the challenge; and offers managers a range of ideas on how to develop the competences, practices and values that can make a difference. It is essential reading for policy makers, analysts, academics, and managers to be who want to make a different future.

This new book in the Exploring Corporate Strategy Series brings together a selection of 17 chapters which provide readers with material on a range of important strategic issues of particular relevance to the public sector. The chapters cover most of the major strategic themes from Exploring Corporate Strategy which is also reflected in the chapter sequence.