Gerry MacPherson

Where You Need to StartHow do I open a bed & breakfast?This is a question I am often asked and probably the reason you are checking out this book. Before I answer, let me begin by asking you a couple of questions.Does the idea of being your own boss sound appealing to you? Is the thought of sharing your corner of the world with guests intriguing? Have you ever thought about owning your own bed and breakfast, but are not sure where to start? If you have answered YES to any of these questions, this book is for you.It is designed to get you started if you have dreams of becoming a successful bed and breakfast proprietor.I'll take you through the process of evaluating your or finding the right location.Explain why you need a bed & breakfast organizational strategy. Show you how to design your management strategy.Help you develop an operation manual and show you how it works.And what you need to know about outsourcing?As a travel authority with decades of bed & breakfast visitation experience, I wanted to share my expertise and knowledge with potential bed & breakfast owners who do not have the benefit of a ready-made organizational structure, branding and marketing that chain properties provide.

How do I open or grow my hotel, a resort, inn, or bed & breakfast?This is a question I am often asked, but before I answer, let me begin by asking you a couple of questions. Is the idea of being your own boss sound appealing to you? Is the thought of sharing your corner of the world with guests intriguing? Have you ever thought about owning or operating your own hospitality property, but are not sure or the steps to take to ensure success?If you have answered YES to any of these questions, this book is for you.In this book, I will share you more than just quick-fix tactics but instead how to develop successful long-term operation methods.I will do this by showing you how to improve your hospitality property organizational structure; foster employee development; how to market and how to see your own property as a guest.What you will learn here will help you stay two steps ahead of your competition, increase your bookings and patronage, while enjoying fun & fulfilled life as a hotelier/innkeeper.As a travel authority with decades of bed & breakfast visitation experience, I wanted to share my expertise and knowledge with potential bed & breakfast owners who do not have the benefit of a ready-made organizational structure, branding and marketing that chain properties provide.

Your Full Guide to Owning & Operating a Hospitality Property - SuccessfullyIndependent Hotel, Resort, Inn or Bed & BreakfastHow do I open or grow my hotel, a resort, inn, or bed & breakfast?This is a question I am often asked, but before I answer, let me begin by asking you a couple of questions. Is the idea of being your own boss sound appealing to you? Is the thought of sharing your corner of the world with guests intriguing? Have you ever thought about owning your own independent hotel, resort, inn or bed & breakfast, but are not sure or the steps to take to ensure success?If you have answered YES to any of these questions, this book is for you. If you have dreams of becoming a successful independent hotel, resort, inn or bed & breakfast proprietor, this book is designed to get you started and to grow your business. "Your Full Guide to Owning & Operating a Hospitality Property - Successfully" will share you more than just quick-fix tactics but instead how to develop successful long-term operation methods.We understand how busy you are, so the book is divided into four separate series. They include: Series #1 - Your Hospitality Property Organizational StructureWhere to Start - Your Organizational Strategy - Your Management StrategyYour Operation - OutsourcingSeries #2 - Employee DevelopmentThe Right Mindset - Hiring Winners - Employee Training - Effective Communication Will Improve Your Property - Customer Service - Customer Complaints - How to Upsell - How to Fire Series #3 - Marketing for Your Hospitality Properties Success Your Marketing Strategy - Branding - Effective Website - Guest List Building Social Media - Creating a Successful Blog - Marketing - Social Media - Customer Giveaways - Newsletters - Surveys Series #4 - How Do You See Your Property?How Does Your Property Compare - Become Your Own Guest - Hospitality Property Accessible -Your Restaurant - Endless Referrals - Negative Reviews - The Future What you will learn here will help you stay two steps ahead of your competition, increase your bookings and patronage, while enjoying a fun & fulfilled life as a hotelier/innkeeper.