Giampietro Gobo

Science, Technology and Society: An Introduction provides students with an accessible overview of the interdisciplinary field of Science and Technology Studies (STS). The discipline breaks down traditional conceptions of knowledge as universal, neutral and ahistorical, and takes a more critical approach to science and technology as social embedded phenomena. This comprehensive textbook makes use of unique examples and case studies to illustrate theoretical debates and concepts. In addition, the reader acquires a unique vision of contemporary issues (such as the power of algorithms, the mystification of fake news, the role of experts within the decision-making process, for example). Each chapter incorporates pedagogically rich features, including interactive discussion points to be used individually or in class as prompts for debate.

A new turn in mixed methods research is here: merged methods. This provocative book offers a novel analysis of current mixed methods research, complicating traditional approaches and challenging existing techniques. Moving beyond the binary quantitative-qualitative distinction, the book presents methodologically grounded ways to merge methods in social research and integrate interpretive and structural approaches in one instrument or procedure. The book: Considers the importance of merging both epistemologies and methodologies. Showcases eight merged methods research approaches, from the Delphi method to multimodal content analysis. Explores the opportunities for merging methods using computational techniques, such as text mining. This innovative book is a must-read for any postgraduate student or researcher across the social sciences wanting to develop their understanding of mixed methods research.

A new turn in mixed methods research is here: merged methods. This provocative book offers a novel analysis of current mixed methods research, complicating traditional approaches and challenging existing techniques. Moving beyond the binary quantitative-qualitative distinction, the book presents methodologically grounded ways to merge methods in social research and integrate interpretive and structural approaches in one instrument or procedure. The book: Considers the importance of merging both epistemologies and methodologies. Showcases eight merged methods research approaches, from the Delphi method to multimodal content analysis. Explores the opportunities for merging methods using computational techniques, such as text mining. This innovative book is a must-read for any postgraduate student or researcher across the social sciences wanting to develop their understanding of mixed methods research.

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research. The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research. The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of: AutoethnographyDigital EthnographyVisual EthnographyFeminist EthnographyManaging and Analysing data This is an ideal companion for every novice researcher.

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research. The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research. The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of: AutoethnographyDigital EthnographyVisual EthnographyFeminist EthnographyManaging and Analysing data This is an ideal companion for every novice researcher.

Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires. The following key areas are explored in detail: An historical overview of survey researchThe process of preparing the survey and designing data collectionThe methods of detecting bias and improving data qualityThe strategies for combining quantitative and qualitative approachesThe survey within global and local contexts Incorporating the work of experts in interpersonal and intercultural relations, this book offers readers an intriguing critical perspective on survey research. Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies. Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.

Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires. The following key areas are explored in detail: An historical overview of survey researchThe process of preparing the survey and designing data collectionThe methods of detecting bias and improving data qualityThe strategies for combining quantitative and qualitative approachesThe survey within global and local contexts Incorporating the work of experts in interpersonal and intercultural relations, this book offers readers an intriguing critical perspective on survey research. Giampietro Gobo, Ph.D., is Professor of Methodology of Social Research and Evaluation Methods at the Department of Social and Political Studies - University of Milan. He has published over fifty articles in the areas of qualitative and quantitative methods. His books include Doing Ethnography (Sage 2008) and Qualitative Research Practice (Sage 2004, co-edited with C. Seale, J.F. Gubrium and D. Silverman). He is currently engaged in projects in the area of workplace studies. Sergio Mauceri, Ph.D., is Lecturer in Methodology of Social Sciences and teaches Quantitative and Qualitative Strategies of Social Research at the Department of Communication and Social Research - University of Rome ‘La Sapienza’. He has published several books and articles on data quality in survey research, mixed strategies, ethnic prejudice, multicultural cohabitation, delay in the transition to adulthood, worker well-being in call centres and homophobia.