Henrikki Tikkanen

A growing body of literature in the area of business administration has focused on the phenomenon of decline. These studies span multiple levels of analysis and draws on a range of disciplines, including strategic management, economics, and economic geography. Managing Decline: A Research Overview provides a summary of this research by focusing on three key levels of analysis: industries, clusters, and organizations. The targeted reviews in this book map each individual level of analysis separately and the discussion section outlines overarching themes regarding decline and its management. The three levels are analyzed by identifying different forms, causes, processes, and management options regarding decline. This is accompanied by the identification of key academic discourses that have been used to analyze decline. The discussion section highlights broader themes regarding the nature and management of decline that span across the different levels of analysis. This book provides an easy-to-access summary on the nature and management of decline for academic scholars and business practitioners, and is essential reading for getting an overview of this broad field of research.

A growing body of literature in the area of business administration has focused on the phenomenon of decline. These studies span multiple levels of analysis and draws on a range of disciplines, including strategic management, economics, and economic geography. Managing Decline: A Research Overview provides a summary of this research by focusing on three key levels of analysis: industries, clusters, and organizations. The targeted reviews in this book map each individual level of analysis separately and the discussion section outlines overarching themes regarding decline and its management. The three levels are analyzed by identifying different forms, causes, processes, and management options regarding decline. This is accompanied by the identification of key academic discourses that have been used to analyze decline. The discussion section highlights broader themes regarding the nature and management of decline that span across the different levels of analysis. This book provides an easy-to-access summary on the nature and management of decline for academic scholars and business practitioners, and is essential reading for getting an overview of this broad field of research.

Kirja käsittelee strategisen markkinoinnin vaikuttavuutta, haasteita ja tuloksia suomalaisessa yrityskentässä. Se peilaa markkinointimme erityispiirteitä strategisen markkinoinnin kehitykseen erityisesti kahden viime vuoden aikana ja tarjoaa ainutlaatuisen näkökulman talouden syklien aiheuttamiin muutoksiin.Kirja perustuu StratMark-hankkeessa vuosina 2008 ja 2010 kerättyyn kansalliseen Markkinoinnin tila -kyselytutkimusaineistoon.KTT Henrikki Tikkanen on Aalto-yliopiston kauppakorkeakoulun professori. Hänen tutkimusalueisiinsa kuuluvat mm. strateginen markkinointi, yritysstrategiat ja liiketoimintamallit sekä uuden talouden johtajuus.KTM Johanna Frösén toimii tutkijana ja koordinaattorina StratMark-projektissa Aalto-yliopiston kauppakorkeakoulun markkinoinnin laitoksella. Hänen tutkimuksensa keskittyy strategiseen markkinointiin, erityisesti markkinoinnin tuloksellisuuden mittaamiseen ja mittareihin.