Higgs Paul

Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming. Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies. The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.

For undergraduate courses in sociology and psychology which examine ageing adulthood. This book focuses on the dramatic changes to the nature of post-retirement life experienced by people at the end of the twentieth century. It examines age and ageing in terms of the key preoccupations of contemporary sociology - citizenship, the body and the self. The book provides a platform for a new social gerontology that sees ageing as central to our understanding of social change. It examines social, cultural and political changes in Europe and North America to address the need for a text that moves the study of ageing from social policy towards the mainstream of social science.