Ian Gordon

This book takes a data-first approach to framing the built environment sector’s unique challenges and how industry can address them through better use of data. It describes how the sector has failed to derive value from data, and the common causes underlying this failure. It then provides practical guidance on how to use data to construct and operate built environment assets in a manner that better meets society’s needs. The book examines how industry norms, organizational culture, and our personal behaviours contribute to the successful use of data. It sets out a philosophy and vision for the use of data in the built environment, and how this in turn might help the sector realise better outcomes in terms of cost, schedule, quality, and sustainability. Data is a valuable asset, one that the built environment sector must generate, protect, manage, and exploit. The book works as a holistic primer to data and the built environment, written both for those who are new to data or the built environment, and including deep-dive material that will provide insight to experienced professionals.

In today s dynamic geopolitical landscape, Force Commanders in United Nations peacekeeping operations play a pivotal role in the politico-diplomatic process for the accomplishment of the Mission s mandate. Charged with the daunting task of leading multinational forces in some of the world s most complex and often volatile environments, they are the torchbearer of the noble mission of safeguarding peace, protecting civilians, and contributing to the peacemaking and preventive diplomacy process. Lieutenant General Dennis Gyllensporre, drawing from his extensive experience as the Former Force Commander of the United Nations Multidimensional Integrated Stabilization Mission in Mali (MINUSMA), along with the scholarly expertise of Professor Håkan Edström, provides a comprehensive exploration of the multifaceted responsibilities and leadership challenges faced by Force Commanders. The themes covered in this book are not merely academic exercises, but reflections of real-world complexities encountered in peacekeeping operations. From the art of managing nonviolent military measures to the intricacies of military diplomacy and peacekeeping mediation, the book offers a compelling journey into the realm of peacekeeping leadership, drawing upon the rich experiences of former Force Commanders who have served on the frontlines of some of the most challenging peacekeeping missions.

This book takes a data-first approach to framing the built environment sector’s unique challenges and how industry can address them through better use of data. It describes how the sector has failed to derive value from data, and the common causes underlying this failure. It then provides practical guidance on how to use data to construct and operate built environment assets in a manner that better meets society’s needs. The book examines how industry norms, organizational culture, and our personal behaviours contribute to the successful use of data. It sets out a philosophy and vision for the use of data in the built environment, and how this in turn might help the sector realise better outcomes in terms of cost, schedule, quality, and sustainability. Data is a valuable asset, one that the built environment sector must generate, protect, manage, and exploit. The book works as a holistic primer to data and the built environment, written both for those who are new to data or the built environment, and including deep-dive material that will provide insight to experienced professionals.

Building on the successful structure of the first edition, the second edition of Reproductive Technologies in Farm Animals has been totally updated and revised to provide an up to date account of the key techniques employed in manipulating reproduction in farm animals, including beef and dairy cattle, pigs, sheep, goats, buffaloes, camelids, horses and poultry. A classic introductory text to the subject, the book is based on a comprehensive review of the current literature. It: - outlines different agricultural systems and explores the ethical implications of modern farming methods; - details the many new developments, including the commercial application of sexed semen and large-scale application of in vitro produced cattle embryos; - provides a valuable synopsis of current and future reproductive technologies, such as cloning and the production of transgenic animals. This text remains key reading for students in animal science, agriculture, veterinary medicine and biology, and veterinary practitioners and farmers who wish to keep updated on developments in techniques that may be useful in their daily practice.

After debuting in 1938, Superman soon became an American icon. But why has he maintained his iconic status for nearly 80 years? And how can he still be an American icon when the country itself has undergone so much change?Superman: Persistence of an American Icon examines the many iterations of the character in comic books, comic strips, radio series, movie serials, feature films, television shows, animation, toys, and collectibles over the past eight decades. Demonstrating how Superman’s iconic popularity cannot be attributed to any single creator or text, comics expert Ian Gordon embarks on a deeper consideration of cultural mythmaking as a collective and dynamic process. He also outlines the often contentious relationships between the various parties who have contributed to the Superman mythos, including corporate executives, comics writers, artists, nostalgic commentators, and collectors. Armed with an encyclopedic knowledge of Superman’s appearances in comics and other media, Gordon also digs into comics archives to reveal the prominent role that fans have played in remembering, interpreting, and reimagining Superman’s iconography. Gordon considers how comics, film, and TV producers have taken advantage of fan engagement and nostalgia when selling Superman products. Investigating a character who is equally an icon of American culture, fan culture, and consumer culture, Superman thus offers a provocative analysis of mythmaking in the modern era.

After debuting in 1938, Superman soon became an American icon. But why has he maintained his iconic status for nearly 80 years? And how can he still be an American icon when the country itself has undergone so much change?Superman: Persistence of an American Icon examines the many iterations of the character in comic books, comic strips, radio series, movie serials, feature films, television shows, animation, toys, and collectibles over the past eight decades. Demonstrating how Superman’s iconic popularity cannot be attributed to any single creator or text, comics expert Ian Gordon embarks on a deeper consideration of cultural mythmaking as a collective and dynamic process. He also outlines the often contentious relationships between the various parties who have contributed to the Superman mythos, including corporate executives, comics writers, artists, nostalgic commentators, and collectors. Armed with an encyclopedic knowledge of Superman’s appearances in comics and other media, Gordon also digs into comics archives to reveal the prominent role that fans have played in remembering, interpreting, and reimagining Superman’s iconography. Gordon considers how comics, film, and TV producers have taken advantage of fan engagement and nostalgia when selling Superman products. Investigating a character who is equally an icon of American culture, fan culture, and consumer culture, Superman thus offers a provocative analysis of mythmaking in the modern era.

This book looks at the humor that artists and editors believed would have appeal in four different countries. Ian Gordon explains how similar humor played out in comic strips across different cultures and humor styles. By examining Skippy and Ginger Meggs, the book shows a good deal of similarities between American and Australian humor while establishing some distinct differences. In examining the French translation of Perry Winkle, the book explores questions of language and culture. By shifting focus to a later period and looking at the American and British comics entitled Dennis the Menace, two very different comics bearing the same name, Kid Comic Strips details both differences in culture and traditions and the importance of the type of reader imagined by the artist.

Inspections and Reports on Dwellings is a series of four books, the first three of which have already been published to considerable success. This concluding book covers reports prepared before dwellings are put on the market for sale, whether as a legal requirement or on a voluntary basis. All take into account guidelines laid down by the Courts for this type of work.Sellers’ surveys are not new, but only now have standard formats been developed. In England and Wales this is the Home Condition Report, with its Energy Performance Certificate, which can only be prepared by Licensed Home Inspectors. The Home Inspectors hold a Diploma in Home Inspection, sometimes with an add-on Certificate in Valuation of Residential Property for Secured Lending and they are members of a Government approved certification scheme.In Scotland each dwelling must have a Single Survey Report carried out before it goes on the market from 1 December 2008. The Single Survey Report describes the condition, sets out accessibility information, contains a valuation and energy reports. Initially only Chartered Surveyors will be authorised to do this work. Both Inspectors and Surveyors have to follow Codes of Conduct and Practice, carry professional indemnity insurance and allow their reports to be monitored to maintain standards – an entirely new concept.The book examines the relevant legislation and looks closely at the entire qualification and certification process for Home Inspector Valuers. Additionally the likely reaction of sellers, buyers and lenders are discussed. A substantial section is devoted to lending on dwellings and the practicalities of their valuation by the Comparative, Investment and Residual methods following the requirements of the ‘Red Book’. Four detailed sample reports are included to demonstrate how reports must be presented.The book is intended for all those engaged in the preparation of reports on dwellings whether experienced, newly qualified or studying. As well as being an essential book for surveyors it will also be of considerable interest to solicitors and estate agents, particularly those based in Scotland.The authors, experienced Chartered Surveyors, have written extensively on the diagnosis of defects in dwellings and are joint authors of the successful EG Books publication The Repair and Maintenance of Houses, 2nd edn.

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA “A very comprehensive and practical book on managing relationships with existing customers in the age of social media! I particularly enjoyed reading chapters on teaching customers new behaviors, which were illustrated by excellent case studies.” — Jagdish N. Sheth, Ph.D. , Charles H. Kellstadt Professor of Marketing, Emory University, Atlanta, GA “The strategic breadth and depth of this book is impressive as Gordon explores the new customer and how to plan and manage the new customer relationship. I found his review of strategies, techniques and technologies for social, mobile, mass customization and customer analytics to be particularly insightful. Gordon urges marketers to live and breathe one-through-one marketing and to master social engagement techniques. The checklists, cases and examples make the content grounded and actionable. This is an important, current and detailed book to which every organization should pay close attention to improve customer relationships and create shareholder value.” — Marcus Ruebsam, Vice-President, Line-of-Business Marketing Solutions, SAP AG, Walldorf, Germany “There are many books on CRM, but I recommend this one because Gordon’s book does what others do not. He considers CRM strategy and evolves it to recognize a new customer, one who is always connected, socially available and influential. The book doesn’t just discuss many point solutions for specific marketing challenges; it integrates technology with strategy, people, process and customer analytics to develop relationships continuously. This book is a broad and deep exploration of CRM, providing practical, fact-based perspectives that every company can use to validate and rethink their customer and stakeholder relationships.” — Helmuth Cepeda, Small, Medium and Distribution Director, Microsoft Mexico, Mexico City, Mexico Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated as segments of one rather than members of a target market. Word of mouth and recommendations are vital as customers influence one another more than a company can do within its own advertising or customer dialogs. Today’s customer is always online, accessible and connected. Now marketing is not only direct and customer-specific but a continuous process by which companies seek to engage customers and be progressively more relevant, attractive and valuable. This is the era of a new customer relationship—an individual relationship that is social, mobile and local, influenced by peers and shaped by cognitive, behavioural and social psychological principles. New techniques, processes and technologies transform what it means to implement marketing strategy and achieve improved business results. The new customer relationship requires that even those companies that have embraced customer relationship management ought to reassess their customer management. Now every marketing decision, whether online or in the physical world, whether of a technological nature, whether it affects customer experience, communications, dialogs, teaching or organizational memory, every decision should be seen through a single lens focused on the individual customers who matter most. Managing the New Customer Relationship provides a strategic and practical guide to help companies attract, develop, sustain and build more valuable relationships by: Expanding upon existing customer relationship management theories, concepts and methods to make these considerations more useful, strategic and contemporaryRecognizing the profound importance of social media and how to plan customer engagement in the social context of each customerExploring new technologies that offer new opportunities for engaging customers, including mobile, local, the cloud and customer analyticsDemonstrating how to develop customer-specific understanding, predict what customers will want next, and how to manage each individual customer, andOffering perspectives to help the organization endure by focusing a chain of relationships on the end customer and creating meaning for stakeholders that can make relationships more intense and robust. Managing the New Customer Relationship is for organizations of all sizes in all industries, for private- and public-sector organizations and not-for-profits. In short, every organization can apply the new principles, strategies, techniques and technologies discussed here to recognize important marketplace changes, plan to improve relationship and financial results and capture new shareholder value from new customer relationships.

Inspections and Reports on Dwellings is a series of four books, the first three of which have already been published to considerable success. This concluding book covers reports prepared before dwellings are put on the market for sale, whether as a legal requirement or on a voluntary basis. All take into account guidelines laid down by the Courts for this type of work.Sellers’ surveys are not new, but only now have standard formats been developed. In England and Wales this is the Home Condition Report, with its Energy Performance Certificate, which can only be prepared by Licensed Home Inspectors. The Home Inspectors hold a Diploma in Home Inspection, sometimes with an add-on Certificate in Valuation of Residential Property for Secured Lending and they are members of a Government approved certification scheme.In Scotland each dwelling must have a Single Survey Report carried out before it goes on the market from 1 December 2008. The Single Survey Report describes the condition, sets out accessibility information, contains a valuation and energy reports. Initially only Chartered Surveyors will be authorised to do this work. Both Inspectors and Surveyors have to follow Codes of Conduct and Practice, carry professional indemnity insurance and allow their reports to be monitored to maintain standards – an entirely new concept.The book examines the relevant legislation and looks closely at the entire qualification and certification process for Home Inspector Valuers. Additionally the likely reaction of sellers, buyers and lenders are discussed. A substantial section is devoted to lending on dwellings and the practicalities of their valuation by the Comparative, Investment and Residual methods following the requirements of the ‘Red Book’. Four detailed sample reports are included to demonstrate how reports must be presented.The book is intended for all those engaged in the preparation of reports on dwellings whether experienced, newly qualified or studying. As well as being an essential book for surveyors it will also be of considerable interest to solicitors and estate agents, particularly those based in Scotland.The authors, experienced Chartered Surveyors, have written extensively on the diagnosis of defects in dwellings and are joint authors of the successful EG Books publication The Repair and Maintenance of Houses, 2nd edn.

This three-level reading comprehension skills series gives practice and development of reading skills for teenagers and young adults. The wide range of text types includes informative, narrative, explanatory and persuasive styles of writing.

This three-level reading comprehension skills series gives practice and development of reading skills for teenagers and young adults. The wide range of text types includes informative, narrative, explanatory and persuasive styles of writing.

• The wide range of text types include information, narrative, explanatory and persuasive styles of writing

With 3000 new references added since the first edition, this book gives the information necessary to produce embryos totally through in vitro techniques. It shows the commercial applications of embryo and oocyte research. Cattle remain at the forefront of many new developments in reproductive technology and what can be done for the cow today will later be applicable to other farm livestock and perhaps humans. This new edition reviews the considerable advances and issues in embryo production technology, based on reports since the first edition in 1994. This is a must have volume for those who own the first edition, and in itself an incredibly informative text.

• The wide range of text types include information, narrative, explanatory and persuasive styles of writing