This book analyses popular works by the first generation of Israeli independent content creators who gained their reputation by achieving viral success on social media. Some of them paved their way from the web to mainstream culture, yet so far, their fascinating innovations have not been researched. This pioneering book makes an important advancement in filling this gap, by discussing cross-over and transnationalism. It addresses, among others, issues of temporality, ideology, ontology, aesthetics, industry and commerce, humor, and stardom.