Jagdish N. Sheth

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life. This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing. Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive textbook will help readers understand how they can leverage AI to transform different marketing functions throughout the lifecycle of a product, from initial strategy to product development, pricing, and distribution. This book combines theoretical understanding with insights from industry to reinforce learning, featuring real-life examples and case studies from different industries and countries across the world. In the first section, the book introduces the AI marketing discipline and how it has evolved. It explains the fundamental AI concepts such as machine learning, big data, NLP, and algorithms, which are crucial to understanding how they work. In further sections, the applications of these technologies are explored and explained in various marketing functions through case studies from multiple industries and concepts from marketing and technology. The application of these functions across retail, products, service, and business-to-business operations is then explored, followed by a critical discussion of the social and ethical dimensions and future directions for the use of AI in marketing. An accessible guide for understanding the AI marketing space, this book will suit undergraduate and postgraduate students as well as marketing professionals looking to build foundational knowledge in the concepts and impact of AI in marketing.

AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies. By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive textbook will help readers understand how they can leverage AI to transform different marketing functions throughout the lifecycle of a product, from initial strategy to product development, pricing, and distribution. This book combines theoretical understanding with insights from industry to reinforce learning, featuring real-life examples and case studies from different industries and countries across the world. In the first section, the book introduces the AI marketing discipline and how it has evolved. It explains the fundamental AI concepts such as machine learning, big data, NLP, and algorithms, which are crucial to understanding how they work. In further sections, the applications of these technologies are explored and explained in various marketing functions through case studies from multiple industries and concepts from marketing and technology. The application of these functions across retail, products, service, and business-to-business operations is then explored, followed by a critical discussion of the social and ethical dimensions and future directions for the use of AI in marketing. An accessible guide for understanding the AI marketing space, this book will suit undergraduate and postgraduate students as well as marketing professionals looking to build foundational knowledge in the concepts and impact of AI in marketing.

We live in a golden age of technological innovation and commercialization, which has enhanced value creation and prosperity and significantly transformed our daily lives from physical to digital. While universities have played a critical role in this transformation, they now see enormous challenges in sustaining the discoveries, inventions, and innovations brought on by rapid technology obsolescence and even faster commercialization driven by transformational digital technologies. Innovation and the 21st-Century Research University examines the limitations of commercializing fast-paced innovation within today's university systems and outlines a way forward for a new generation of foundational institutions to create an end-to-end seamless value chain. The authors share their vision for a new educational, R&D, and incubator ecosystem for the 21st Century that will continue to drive science and technology, research, and innovation for societal good at the local, regional, national, and global scale and offer a new age of digital equity, growth, and prosperity. The authors, both business and academic leaders with diverse technology industry experience, offer critical insights into the complex and evolving world of innovation, R&D, deep tech, entrepreneurship, and commercializing innovation. It is a must-read for anyone interested in understanding the structural and systemic reforms needed in our education system and their impact on higher education and future generations.

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior particularly in the digital environment, customer experience management, digital marketing, and the digital consumer. Online resources include PowerPoint lecture slides and a test bank.

This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers’ cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior particularly in the digital environment, customer experience management, digital marketing, and the digital consumer. Online resources include PowerPoint lecture slides and a test bank.

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM’s role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.Online instructor resources include a course manual, test bank and PowerPoint slides.

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM’s role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter.This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners.Online instructor resources include a course manual, test bank and PowerPoint slides.

Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented VET system ensures skill development and equips the existing and prospective workforce with the necessary technical proficiency, thereby reducing unemployment and increasing productivity.This handbook is designed to provide the readers with a comprehensive understanding of the ways in which VET has been implemented in both highly developed and developing countries around the globe, including Germany, Japan, China, India, and countries in Africa and Latin America, among others. It looks at how VET plays a crucial role in empowering a nation, acts as a comparative advantage, and contributes to nation-building. In the process, it highlights the best practices and fallacies related to VET and showcases how effective vocational training can allow countries to confront existing deficits in employment and decent work.This detailed handbook will be of interest to policymakers, government officials, and corporate executives working in education, education policy, curriculum, teaching and learning, adult education and lifelong learning, and classroom practice. It will also be valuable to technical education students and those working with executive training programmes, public sector enterprises and NGOs related to VET.

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thoughtNew content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of CompetitionNew and expanded coverage of Relationship Marketing, with greater emphasis on R-A TheoryNow includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practiceProvides a comprehensive typology for the 16 major schools of marketing thoughtDescribes concepts and axioms useful in generating a practical theory of marketing.Offers a practical approach to marketing theory that generates a more realistic view of marketing issuesIllustrates how marketing problems have been solved in the real world of business by connecting theory to practiceIncludes extensive references throughout, including many pioneering yet lesser-known works

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people’s health outcomes and quality of life.This book, written by two leading thinkers on pricing strategy and practice, makes the important link between the ideals of purpose in organizations and the crucial tools of how to implement change using one of the fundamental levers at the disposal of the organization. It introduces the concept of leveraging the power of pricing for both profit and societal good and then clearly explains how it can be done. Price can be used to manage demand, incentivize consumer behavior, and influence change. The impact can be effective and quick, and it is not far-fetched to say that pro-social pricing can be utilized to preserve the environment, educate citizens, promote arts, alleviate poverty, and improve health. The book outlines how corporations, governments, civil society organizations, and collaborators can use pricing power to manage the adoption of products and services across B2B and B2C. Pricing strategies include innovating, unbundling, unpackaging, collaborating, implementing new monetization models, and applying learnings from behavioral pricing.Executives of corporate and business strategy and those dealing with brand portfolios, sustainability, social and health equity will find profound insights in this book. It will also be valuable in executive training and for graduate students.

India's Road to Transformation: Why Leadership Matters describes the critical role of political leadership in India which began post-independence until this present age.Documenting Prime Minister Narendra Modi's pragmatic leadership to transform India into a superpower Since India's independence from Britain in 1947, it has been governed by 14 prime ministers, some of whom contributed immensely to its socio-economic development than others. The book shows how using Mahatma Gandhi's unifying philosophy to rally all Indian people together, great prime ministers such as Jawaharlal Nehru, Indira Gandhi, Atal Bihari Vajpayee, Manmohan Singh, and now Narendra Modi have channeled their energy, power, and political influence to significantly improve the livelihood of the Indian people through their economic and social transformative agendas. India's Road to Transformation: Why Leadership Matters is not your typical history book about India; it is a well-researched and neatly documented role of leadership for India's development, joining the historical dots of socio-economic successes achieved by each predominant Indian government since 1947. By reading this well-prepared book, you will discover: The historical values and structures of India and how they changed over time due to varying political processes and internal strife.India's diversification of its economic activities from an agrarian community to a merchant/trade society and now to a technologically advanced, modern country.The transformative actions/steps taken by some prominent Indian leaders, from Nehru to Modi, learning how their timely and effective socio-economic programs saved India from collapsing.Some comparative economic yardsticks between India, China, Japan, and the Southeast Asian nations.Important suggestions from the authors of this book about how India can sustain its current growth rate and eventually become a superpower such as the US and China.

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Business worldwide are enhancing shareholder value by shifting from a 'share of the market' mindset to the 'share of customer' paradigm through relationship management practices. Relationship management helps firms focus on the lifetime value of customers to enhance their relationships with profitable customers. To be successful in the new millennium, firms will need to extend this practice of developing long-term relationships with all their other stakeholders including suppliers, intermediaries, partners, and employees. The conference focuses on the emerging concepts, tools and applications in customer relationship management. Designed to provide a forum for interaction and sharing of knowledge and experiences related to relationship management, it includes papers that deal with any facet of relationship management. Research papers that propose concepts, suggest methods, evaluates various tools for successful implementation of relationship management are included.

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core" of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints. The Handbook of Relationship Marketing covers the entire scope of relationship marketing, including: * The domain, evolution, and growth of relationship marketing * The conceptual and theoretical foundations of relationship marketing * Partnership issues that firms must face to enable relationship marketing * New ways of teaching and learning relationship marketing