James Kennell

This new text will, for the first time, critically examine tourism policy alongside the instrumental uses of tourism in other areas of public policy. The first part of the book will introduce the reader to the notion of public policy for tourism and critically examines why it is necessary for the control of the industry, various approaches to tourism policy, distinction between policy and planning and the instruments employed to put policy into action. The second Part of the book will critically analyse the relationship between tourism and other fields of public policy including health, social, economic, regeneration, security and environmental policy.A range of international case studies and examples are integrated throughout to show policy in practice and help to support the development of international comparative research in tourism policy by providing new, adaptable models and offering examples of comparative work. To encourage reflection on main themes addressed and critical thinking discussion questions and links to further reading are included in each chapter. This book will act as valuable reading for student, academic and researchers in Tourism and related disciplines.

This new text will, for the first time, critically examine tourism policy alongside the instrumental uses of tourism in other areas of public policy. The first part of the book will introduce the reader to the notion of public policy for tourism and critically examines why it is necessary for the control of the industry, various approaches to tourism policy, distinction between policy and planning and the instruments employed to put policy into action. The second Part of the book will critically analyse the relationship between tourism and other fields of public policy including health, social, economic, regeneration, security and environmental policy.A range of international case studies and examples are integrated throughout to show policy in practice and help to support the development of international comparative research in tourism policy by providing new, adaptable models and offering examples of comparative work. To encourage reflection on main themes addressed and critical thinking discussion questions and links to further reading are included in each chapter. This book will act as valuable reading for student, academic and researchers in Tourism and related disciplines.

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping. New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism. New and updated case studies that cover a wider range of regions. A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include: New and updated content on technological developments in events such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping. New content on eSports, the sustainability sector, employability skills, policy changes, diversity and inclusion, ethics and responsibility in events, and contemporary event safety and security issues including the threat of terrorism. New and updated case studies that cover a wider range of regions. A fully updated and extended companion website that includes web and video links, quizzes and a case study archive for students, as well as PowerPoint slides for instructors and a brand-new instructor manual full of teaching strategy ideas.Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.