James L. Kastely

A revolutionary approach to rhetoric that asks why audiences need persuading. What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

Plato isn't exactly thought of as a champion of democracy, and perhaps even less as an important rhetorical theorist. In this book, James L. Kastely recasts Plato in just these lights, offering a vivid new reading of one of Plato's most important works: the Republic. At heart, Kastely demonstrates, the Republic is a democratic epic poem and pioneering work in rhetorical theory. Examining issues of justice, communication, persuasion, and audience, he uncovers a seedbed of theoretical ideas that resonate all the way up to our contemporary democratic practices. As Kastely shows, the Republic begins with two interrelated crises: one rhetorical, one philosophical. In the first, democracy is defended by a discourse of justice, but no one can take this discourse seriously because no one can see-in a world where the powerful dominate the weak-how justice is a value in itself. That value must be found philosophically, but philosophy, as Plato and Socrates understand it, can reach only the very few. In order to reach its larger political audience, it must become rhetoric; it must become a persuasive part of the larger culture-which, at that time, meant epic poetry. Tracing how Plato and Socrates formulate this transformation in the Republic, Kastely isolates a crucial theory of persuasion that is central to how we talk together about justice and organize ourselves according to democratic principles.

What is the role of rhetoric in a civil society? In this thought-provoking book, James L. Kastely examines works by writers from Plato to Jane Austen and locates a line of thinking that values rhetoric but also raises questions about the viability of rhetorical practice. While dealing principally with literary theory, rhetoric, and philosophy, the author's arguments extend to practical concerns and open up the way to deeper thinking about individual responsibility for existing injustices, for inadvertently injuring others, and for silencing those without power. Challenging the traditional claim that Plato is the chief opponent of rhetoric, Kastely contends that he was its most sophisticated theorist. Plato, Sophocles, and Euripides, the author asserts, recognized an essential paradox: while urgently believing in the need for rhetoric in a world where injustice cannot be eliminated, they nevertheless regarded the possibilities of rhetoric with skepticism. Tracing the modern recovery of a skeptical rhetorical tradition to Jane Austen, the author argues that Sartre's work displays the incoherence within modernist thought on discourse and reveals the tensions between two strains of postmodern thought--deconstructionism and Marxism. Kastely concludes by showing how the rhetorical theorist Kenneth Burke has returned to the insights of classical rhetoric in order to balance a skeptical stance toward persuasion with a commitment to act in a world with persistent injustice.