James Witnauer

See how interesting the behavioral sciences can be with Gravetter/Forzano's RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 7th Edition. Inviting and conversational, the text leads you through the research process from start to finish, using a step-by-step approach that emphasizes the decisions researchers make at each stage. Current research examples are selected to be of particular interest to students like you. Learning objectives help you focus on what's important and give you opportunities to apply your learning and test your understanding. Chapter after chapter, the authors' "lecture in a book" style delivers clear explanations of topics that make the text easy to read and understand.

Updated with the latest research, Gravetter/Wallnau/Forzano/Witnauer's ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition delivers straightforward instruction, hands-on learning tools and real-world examples to help you go beyond memorizing formulas to truly understanding the hows and whys of statistics. Giving extra focus to the topics students typically struggle with most, the authors take time to fully explain statistical concepts. Integrated applications reinforce concepts, offering further support to ensure that even those with a weak background in mathematics can fully grasp statistics. The authors also illustrate how an understanding of statistical procedures will help you comprehend published findings -- ultimately leading you to become a savvy consumer of information. Also available, the MindTap digital learning solution helps you learn on your own terms.