Jason Fried

कारोबारी दुनिया के अग्रणी दिग्गजों जेसन फ़्राइड और डेविड हाइनेमायर हैनसन की मौलिक नई पुस्तक इस पुस्तक में कारोबारी जगत में सफल होने का सर्वश्रेष्ठ तरीक़ा बताया गया है - हर चीज़ छोड़कर सिर्फ़ न्यूनतम अनिवार्य चीज़ें करें। आसान-ही-बेहतर-है की नीति कारोबार में सर्वश्रेष्ठ परिणाम देती है। अगर आप अपना ख़ुद का व्यवसाय शुरू करने के सपने देख रहे हैं, तो यह आपके लिए आदर्श मार्गदर्शिका है। इसे पढ़ने के बाद कामकाज और व्यवसाय के बारे में आपकी सोच पूरी तरह बदल जाएगी। आज कोई भी व्यक्ति अपना कारोबार शुरू कर सकता है। जो साधन पहले सामान्य लोगों की पहुँच से बाहर थे, अब आसानी से सुलभ हैं। जिस प्रौद्योगिकी की लागत पहले हज़ारों में थी, वह अब नाममात्र के मूल्य में या बिलकुल मुफ़्त भी मिल सकती है। कुछ साल पहले जो चीज़ें असंभव थीं, वे अब सहजता से उपलब्ध हैं। इसका मतलब यह है कि आज कोई भी, कहीं भी, कभी भी अपना कारोबार शुरू कर सकता है। और इसके लिए आपको सप्ताह में 80 घंटों तक कड़ी मेहनत करने या ज़िंदगी भर की बचत का निवेश करने की ज़रूरत नहीं है। आप अपना व्यवसाय साइड जॉब के साथ शुरू कर सकते हैं और दिन की नौकरी से आजीविका चला सकते हैं। बिज़नेस प्लान, मीटिंग और ऑफ़िस बनाने के बारे में भूल जाएँ - आपको उनकी कोई ज़रूरत नहीं है। सफलता की कुंजी यह है कि आप अनावश्यक चीज़ों को छोड़कर सिर्फ़ न्यूनतम बुनियादी बातों पर ध्यान केंद्रित करें और नए तरी़के से काम करें तथा हर चीज़ को आसान और अपने नियंत्रण में रखें। आप सीखेंगे कि अपना ख़ुद का व्यवसाय कैसे शुरू करें, इसे कम से कम पूँजी में कैसे शुरू करें, अपने प्रॉडक्ट को बाज़ार में कब उतारें, उसका प्रचार कैसे करें और किसे (तथा कब) अपनी टीम में नियुक्त करें। इन पृष्ठों में हर पाठक को मूल्यवान प्रेरणा और मार्गदर्शन मिलेगा, चाहे आप स्थापित उद्यमी हों, छ

The classic playbook that will transform your approach to workFrom the founders of the trailblazing software company Basecamp, here is a different kind of business book - one that explores a new reality.

Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears. It Doesn’t Have to Be Crazy at Work is a direct successor to Rework, the instant bestseller that showed readers a new path to working effectively. Now Fried and Heinemeier Hansson have returned with a new strategy for the ideal company culture – what they call “the calm company”. It is a direct attack on the chaos, anxiety and stress that plagues millions of workplaces and billions of people working their day jobs. Working to breaking point with long hours, excessive workload, and a lack of sleep have become a badge of honour for many people these days, when it should be a mark of stupidity. This isn’t just a problem for large organisations; individuals, contractors and solopreneurs are burning themselves out in the very same way. As the authors reveal, the answer isn’t more hours. Rather, it’s less waste and fewer things that induce distraction, always-on anxiety and stress. It is time to stop celebrating crazy and start celebrating calm. Fried and Hansson have the proof to back up their argument. "Calm" has been the cornerstone of their company’s culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn't Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.

For too long our lives have been dominated by the 'under one roof' Industrial Revolution model of work. The technology to work remotely and to avoid the daily grind of commuting and meetings has finally come of age, and bestselling authors Jason Fried and David Heinemeier Hansson are the masters of making it work at tech company 37signals.

The classic guide to working from home and why we should embrace a virtual office, from the bestselling authors of Rework "A paradigm-smashing, compulsively readable case for a radically remote workplace."--Susan Cain, New York Times bestselling author of Quiet Does working from home--or anywhere else but the office--make sense? In Remote, Jason Fried and David Heinemeier Hansson, the founders of Basecamp, bring new insight to the hotly debated argument. While providing a complete overview of remote work's challenges, Jason and David persuasively argue that, often, the advantages of working "off-site" far outweigh the drawbacks. In the past decade, the "under one roof" model of conducting work has been steadily declining, owing to technology that is rapidly creating virtual workspaces. Today the new paradigm is "move work to the workers, rather than workers to the workplace." Companies see advantages in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves their ability to conduct business across multiple time zones. But what about the workers? Jason and David point out that remote work means working at the best job (not just one that is nearby) and achieving a harmonious work-life balance while increasing productivity. And those are just some of the perks to be gained from leaving the office behind. Remote reveals a multitude of other benefits, along with in-the-trenches tips for easing your way out of the office door where you control how your workday will unfold. Whether you're a manager fretting over how to manage workers who "want out" or a worker who wants to achieve a lifestyle upgrade while still being a top performer professionally, this book is your indispensable guide.

From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality.

Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don't want to starve anymore will all find valuable guidance in these pages.

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.