Jason S Wrench

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable critical, analytical, problem-focused skills that they can transfer to other situations in workplace settings and in life in general.Casing Sport Communication features cases:that represent a variety of scenarios that decision makers will encounter in the dynamic sport industry.from a myriad of perspectives as they relate to sport. Perspectives include corporate, consumer, professional athletic organizations, nonprofit, business-to-business, and more.written and created by diverse scholars and practitioners from across North America.that require the reader to come to some kind of decision. It is in the case analyses that students will decide upon the best solution, and most importantly learn the reasoning process that leads to good decision making in the fast-paced sport communication world.

Training and Development: The Intersection of Communication and Talent Development in the Modern Workplace highlights the amazing world of training and development (T&D) while exploring the two basic factors (training and performance improvement) related to it. Written by a unique combination of authors with education, communication and industrial/organizational psychology backgrounds, Training and Development is an informative, scholarly, and practical publication for undergraduate courses and professional use. Training and Development: The Intersection of Communication and Talent Development in the Modern Workplace: Pays special attention to the factors of human communication (both instructional and organizational communication) within T&D.Emphasizes communication as the central driving force for training and human performance improvement. Presents best practices and strategies modern T&D professionals have developed for both creating and delivering training programs and performance improvement interventions.Provides an overview of the modern T&D field, its major organizations, key luminaries, and best practices used by today’s T&D professionals.Fuses practical information with scholarly research to help the reader understand and fine-tune best practices.Is practical! The publication and its accompanying website provide many ideas and downloadable tools (worksheets, templates, etc.) that readers can use to create T&D projects.

Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.Casing Public Relations features more than thirty intriguing fictional case study scenarios that all levels of decision makers in our media and social media saturated world may face. Casing Public Relations:Is an invaluable supplementary book for in-person or online undergraduate/entry level graduate public relations and communication courses.Uses the "safe distance case method of study" to analyze scenarios. This approach to teaching and learning is most notably used in the legendary Harvard Law School.Brings issues to life by featuring case studies written by a diverse collection of public relations scholars and practitioners.Does not limit the reader with potential solutions and best solutions to a problem. This enables a class to apply the concepts of a PR course to the case itself and come up with a decision on their own.

New Second Edition Coming Soon!Casing Organizational Communication Demonstrates Communication Theory via Real-World ExamplesOne of the biggest challenges organizational communication instructors face is that most students have minimal or no corporate experience. As such, showing students how to apply the theoretical content of organizational communication, or how to employ the skills discussed in organizational communication, is quite difficult because they do not immediately see the utility. Casing Organizational Communication offers practical examples of a wide range of different topics.The NEW Volume 2 of Casing Organizational Communication: Represents the culmination of a century of understanding about how students learn and apply business related concepts, skills, and theory. Integrates 22 brand-new readings / case studies from a myriad of perspectives. Contains decision-based cases, or cases that require the reader to come to some kind of decision. The reader is 1) introduced to the main character; 2) introduced to others involved in the case; 3) presented with the main communication problem; and 4) prompted to come up with the decision the main character should make.Guides the reader through the decision-making process.