Jay Conrad Levinson

What makes the Guerrilla Marketing book series unique?Within Guerrilla Marketing Volume One, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. Guerrilla Marketing Volume Two included many new Guerrilla Marketing tools, tactics, and tips—giving readers even more options to choose from. But Guerrilla Marketing Volume Three, the newest edition in this series, provides a great refresher of the strong foundation elements of Guerrilla Marketing while diving into the Guerrilla Marketing toolbox packed full of successful tools, tactics, and tips to try.For those who are new to Guerrilla Marketing (or those who want to learn more), Jason and Merrilee offer a FREE companion course (visit gMarketing.com/Club) to help anyone build their rock-solid Guerrilla Marketing foundation. This FREE companion course includes video tutorials, exercises, and the necessary tools for readers to build a crucial foundation from which their Guerrilla Marketing success will be born. Please know this: businesses with a poor foundation will fail. How will you use this All New series of Guerrilla Marketing books for your success?Jason and Merrilee are thrilled for readers who have selected to add Guerrilla Marketing Volume Three to their collection of the All New series of Guerrilla Marketing books. Guerrilla Marketing is a 360-degree consistent methodology that weaves through every aspect of a business. With each marketing tactic woven together, each volume will refer readers to other related sections and tactics in the current book their reading or within volumes, so that business owners can develop a cohesive and consistent marketing approach that works for them. Guerrilla Marketing is intelligent marketing that utilizes knowledge, strategy, and a plan that is supported with a toolbox of tactics. With this All New series of Guerrilla Marketing books, readers can access a toolbox full of low-cost, unconventional, and creative tactics to choose from, in order to convey and promote their compelling product(s) or service(s) and to drive their competition mad.

Jason Myers and Merrilee Kimble ask the simple question: Will you act and succeed, or will you fold?In Guerrilla Marketing Volume 1, Jason Myers and Merrilee Kimble reviewed the strong foundational elements of Guerrilla Marketing. They provide a summary at the beginning of Guerrilla Marketing Volume 2 that is a great refresher for those who are currently using Guerrilla Marketing tactics in their businesses, and a good overview for those who are new to Guerrilla Marketing. Guerrilla Marketing Volume 2 includes many Guerrilla Marketing tools, tactics, and tips to give readers even more options to choose from. Jason and Merrilee are thrilled to continue Jay Conrad Levison’s vision and are thrilled for the profits readers will generate in the pages that follow.For those who are new to Guerrilla Marketing or want to learn more, Jason and Merrilee offer a FREE online companion course (visit gMarketing.com/Club) to help readers build their rock-solid Guerrilla Marketing foundation. In the companion course, they’ll dive deeper with video tutorials, exercises, and the tools readers need to build that crucial foundation from which their Guerrilla Marketing success will be born. The remaining sections of Guerrilla Marketing Volume 2 share today’s Guerrilla Marketing tactics, tools, and tips which are options that every business needs to succeed and generate profits. Readers will find a toolbox of information and resources to choose from to build a strong Guerrilla business and drive their competition mad.

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: “How can we make this book unique?” After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business. Where does it all begin? That’s a simple answer: with a strong foundation of Guerrilla Marketing. Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today’s Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses. Jason and Merrilee are continuing Jay Conrad Levison’s unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one’s SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns. Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can: Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition

Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.+ See immediate results - higher conversions, larger transactions, more returning customers. + Close 2x, 4x or more sales without selling. + Discover overlooked audiences others ignore. + Learn the personal touch customers will love you for. + Master the art of getting customers coming to you. + Thrive with 100 Guerrilla ways to grow your team. + Identify your prospect's core needs so you become an asset they can't do without. + Build confidence - the number one reason people buy.Revised and updated edition of Guerrilla Multilevel Marketing (2008)

The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."

The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time to grow? It’s time for you to implement the missing practice management processes into your financial business so you can build your ideal business. Based on extensive financial industry practice management research, proven marketing strategies from Guerrilla Marketing legend Jay Conrad Levinson and over 27 years of unique financial industry experience, Grant Hicks has created simple yet easy to implement strategies for any financial professional to build and manage capacity in their practice. Research shows that a majority of financial professionals do not have detailed practice management processes including: a unique value proposition clearly articulated, a formal feedback system for clients, a clear definition of an ideal client and a process for attracting ideal clients. Learn strategies to build your ideal capacity, and increase your revenue by up to 33%, through unique practice management processes. Quickly learn how to: Identify and attract better ideal clients to manage your growth effectively Manage your time to achieve consistent double digit growth and manage capacity issues Gather more revenue and get more referrals by implementing proven processes Inspire clients to act quickly through articulating your ideal client experience and case studies Build key practice management processes to build ideal capacity such as feedback and your value proposition Save yourself valuable time. By implementing just one new process, you will be on the path to your ideal capacity and ultimately your ideal practice.

Jay Conrad and Jeannie Levinson, creators of the term Guerrilla Entrepreneur, describe them as men and women who think outside-the-box. In their words: He's embraced new ways of thinking, new ways of working, new ways of living. He well knows that he's left behind an age characterized by a worship of profits, a surfeit of working hours, and a neglect of family and self. (... "he" refers equally to male and female genders here.) Following their definition of the Guerrilla Entrepreneur, it is notable that the twenty-first century provides an atmosphere, culture and technology in which they can flourish. Moneychasing entrepreneurs of the past two hundred years still exist, but a generation of Guerrilla Entrepreneurs has arisen. The Levinsons further describe Guerrilla Entrepreneurs: They thrive on the non-traditional, do the unconventional if the conventional is nonsensical, and know that the real name of the game is the journey - the best of all goals. When the journey is the goal, you can begin with work that satisfies you, spend time enjoying activities other than that work you love, and gain a remarkable freedom from work-related stress. So, when you read Guerrilla Success, you can be mentored by the Celebrity Experts(R) in this book - Guerrilla Entrepreneurs in their own right.

Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share

Christine's Kilimanjaro: My Suburban Climb Up the Mountain of Life began with the author writing a thank-you letter to God. Christine found herself at a crossroads in her life when she stumbled across an episode of The Oprah Winfrey Show one day. There she sat transfixed before the television, not expecting that her reality in an ordinary world would ever change. She never saw it coming—that this was the day her dreams would begin to change her life forever. “For the first time, I was going to be my own tour guide up my mountain. I could take a new path, instead of the tired one I had become accustomed to. I discovered something new—something that was no longer impossible—along the way, learning as I wrote that life is going to be messy, hurtful, confusing, even magical at times. But if I don’t stop to enjoy my view in the climb, when and if I finally make it to the top, the top will be nothing more than that. The ‘top’ of a mountain!” A beautifully written story about one woman’s quest to be the change she wishes to see in this world. A spiritual awakening took place as the author wrote out snapshots of her life, standing up to her past and a few demons she really never faced until she began to write her memoir. A moving and poignant path to self-discovery about her present and what she envisions her future to become. “Please stay seated, keep all hands and arms inside the moving vehicle at all times. It’s going to be a bumpy ride, people!” That is, unless when you are reading this book you want to stand up and shout WOO-HOO with me. Face it, some rules are meant to be broken!”

Christine's Kilimanjaro: My Suburban Climb Up the Mountain of Life began with the author writing a thank-you letter to God. Christine found herself at a crossroads in her life when she stumbled across an episode of The Oprah Winfrey Show one day. There she sat transfixed before the television, not expecting that her reality in an ordinary world would ever change. She never saw it coming—that this was the day her dreams would begin to change her life forever. “For the first time, I was going to be my own tour guide up my mountain. I could take a new path, instead of the tired one I had become accustomed to. I discovered something new—something that was no longer impossible—along the way, learning as I wrote that life is going to be messy, hurtful, confusing, even magical at times. But if I don’t stop to enjoy my view in the climb, when and if I finally make it to the top, the top will be nothing more than that. The ‘top’ of a mountain!” A beautifully written story about one woman’s quest to be the change she wishes to see in this world. A spiritual awakening took place as the author wrote out snapshots of her life, standing up to her past and a few demons she really never faced until she began to write her memoir. A moving and poignant path to self-discovery about her present and what she envisions her future to become. “Please stay seated, keep all hands and arms inside the moving vehicle at all times. It’s going to be a bumpy ride, people!” That is, unless when you are reading this book you want to stand up and shout WOO-HOO with me. Face it, some rules are meant to be broken!”

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author’s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author’s own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.

Learn how to have “more time in your life, more life in your time” with easy and profound methods and tools which will enhance not only your time management but also the quality of your life. This book is strongly based on the most recent evolutions of personal and professional development so that what you will find inside is really applicable for effective change in your life. Save more time, discover what you really want and get the best out of your time.

Learn how to have "more time in your life, more life in your time" with easy and profound methods and tools which will enhance not only your time management but also the quality of your life.This book is strongly based on the most recent evolutions of personal and professional development so that what you will find inside is really applicable for effective change in your life.Save more time, discover what you really want and get the best out of your time.

What Others Say About Part Time Income Enterprise: ""Jerry has the unique ability to teach a proven money making system while motivating the student to take action. The examples he uses make it very easy to understand."" -Gary, Newport News, VA ""The forms for self evaluation and action taking are worth 10 times the cost of this book."" -Patsy Lee, Bentleyville, PA ""Reading this book is in itself a transforming experience. You get inside the minds of everyday people who took action and became entrepreneurial thinkers. Jerry lets you see how you can take action and create wealth."" -Michael, Jacksonville, FL ""Part Time Income Enterprise is a easy to follow blueprint that, if followed, will change your life"" -Scott, Steam Boat Springs, CO ""A powerful program for anyone who is serious about earning extra income. This information will work for people of all ages, teenagers to retirees."" -Lynn, San Diego, CA ""So many books promise you pie in the sky, hard to understand information. Jerry gets you in and gets you out with plain easy to understand strategies using real examples that keep you interested throughout the book."" -Doris, Morgantown, WVA ""If nothing else this book will give you the kick in the butt you need to get you from in front of the TV and start you thinking about how you can satisfy your needs and the needs of your family."" -Justice, 2ndLt., U.S.Army ""This is a great look at how normal ordinary every day people no matter where you live can make extra money. If you can't get excited about making extra money after reading this book, you need to check your pulse! You're Dead."" -Marinka, Holland

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Ride on the natural partnership between Guerrilla Marketing and FacebookThe synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s.Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time.How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business.- Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy- Learn how to use Facebook data to shape your marketing campaign- Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook- Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons- Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways- Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaignsLink marketing efforts back to profits by measuring ROI results in tangible ways for your business