Jean-Loup Chappelet

Dieses Buch versucht, ein neues Feld der globalen Sportverwaltung zu erschlie en, indem es die Mechanismen des Internationalen Olympischen Systems systematisch aus der Perspektive der Global Governance analysiert. Es wird erwartet, dass das Buch in theoretischer, praktischer und p dagogischer Hinsicht n tzlich ist. Da es eines der ersten akademischen B cher ber die globale Sportverwaltung ist, wird das Buch ein Ausgangspunkt f r weitere Forschungen ber die globale Sportverwaltung sein, die im Bereich der Leibeserziehung und der ffentlichen Verwaltung unerforscht geblieben ist. Das Buch kann auch k nftige Generationen von Akademikern und zuk nftige Talente im Sport und Studenten in der internationalen Sportarena ausbilden.

Este livro procura ser pioneiro num novo campo da Administra o Global do Desporto, analisando sistematicamente os mecanismos do Sistema Ol mpico Internacional na perspetiva da governa o global. Espera-se que o livro seja til nas dimens es te rica, pr tica e educacional. Sendo um dos primeiros livros acad micos sobre Administra o Desportiva Global, o livro ser um ponto de partida para a investiga o de seguimento da Administra o Desportiva Global, que tem permanecido inexplorada no campo da educa o f sica e da administra o p blica. O livro pode tamb m educar as futuras gera es de acad micos e futuros talentos do desporto e estudantes na arena desportiva internacional.

Questo libro cerca di aprire la strada a un nuovo campo dell'amministrazione globale dello sport, analizzando sistematicamente i meccanismi del Sistema Olimpico Internazionale dalla prospettiva della governance globale. Il libro dovrebbe essere utile dal punto di vista teorico, pratico e didattico. Essendo uno dei primi libri accademici sulla Global Sport Administration, il libro sar un punto di partenza per ulteriori ricerche sulla Global Sport Administration, che rimasta inesplorata nel campo dell'educazione fisica e della pubblica amministrazione. Il libro pu anche educare le future generazioni di accademici e i futuri talenti dello sport e gli studenti nell'arena sportiva internazionale.

Ce livre tente d'ouvrir un nouveau champ de l'administration mondiale du sport en analysant syst matiquement les m canismes du syst me olympique international dans la perspective de la gouvernance mondiale. Ce livre devrait tre utile sur les plans th orique, pratique et ducatif. Comme il s'agit de l'un des premiers ouvrages universitaires sur l'administration globale du sport, il servira de point de d part des recherches ult rieures sur l'administration globale du sport, qui est rest e inexplor e dans le domaine de l' ducation physique et de l'administration publique. L'ouvrage peut galement former les futures g n rations d'universitaires et les futurs talents sportifs et tudiants dans l'ar ne sportive internationale.

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement.This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical or official publications and somewhat biased commercial works, it provides -- in a clear, readable form -- informative and fascinating material on many aspects of what Olympism is all about: its history, its organization and its actors. Although public attention is often drawn to various issues surrounding this planetary phenomenon -- whether concerning the International Olympic Committee, the athletes, the host cities or even the scandals that have arisen -- the Olympic System as such is relatively little known. What are its structures, its goals, its resources? How is it governed and regulated? What about doping, gigantism, violence in the stadium? In addition to providing a wealth of information on all these subjects, the authors also show how power, money and image have transformed Olympism over the decades. They round off the work with thought-provoking reflections regarding the future of the Olympic System and the obstacles it must overcome in order to survive.

When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical or official publications and somewhat biased commercial works, it provides -- in a clear, readable form -- informative and fascinating material on many aspects of what Olympism is all about: its history, its organization and its actors. Although public attention is often drawn to various issues surrounding this planetary phenomenon -- whether concerning the International Olympic Committee, the athletes, the host cities or even the scandals that have arisen -- the Olympic System as such is relatively little known. What are its structures, its goals, its resources? How is it governed and regulated? What about doping, gigantism, violence in the stadium? In addition to providing a wealth of information on all these subjects, the authors also show how power, money and image have transformed Olympism over the decades. They round off the work with thought-provoking reflections regarding the future of the Olympic System and the obstacles it must overcome in order to survive.