Jeff Lotman

Ask the CMO of any consumer packaged goods company and they'll tell you: their industry is extremely competitive. When you're using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there's one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it's almost invisible. What is this form of marketing with such untapped potential? Brand expansion through licensing.Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you'll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff's step-by-step process and learning from the success stories of well-known brands, you'll also be equipped to deepen the relationships with your existing customers.

Ask the CMO of any consumer packaged goods company and they'll tell you: their industry is extremely competitive. When you're using the same tools to go after the same customers as your competitors, breaking away from the pack is a challenge. Everyone is looking for an edge, and yet there's one area of marketing that remains largely unexplored. In fact, according to Jeff Lotman, it's almost invisible. What is this form of marketing with such untapped potential? Brand expansion through licensing.Most people want nothing to do with licensing because they think it means slapping their logo on a product or letting a third party run amok with their brand. In Invisible Marketing, Jeff shows you the true promise of licensing: creating new entry points for people to discover your brand. With proper licensing, you'll outflank the competition by entering into unexplored categories and connecting with new customers. By following Jeff's step-by-step process and learning from the success stories of well-known brands, you'll also be equipped to deepen the relationships with your existing customers.

The latest book for fans and collectors of animation art delivers up-to-date and fascinating information about what to buy, where to buy it, and what the cost might be. Jeff Lotman has done it again! With over 1500+ photographs and more than 5,000 concise textual entries, almost every studio that produced animation art for shorts, features, or commercials has work included. And all these pieces have been sold at auction since 1994. Jeff Lotman's previous books: Animation Art: The Early Years, 1911-1953 and Animation Art: The Later Years, 1953-1993, traced the evolution of the studios and their art. This book covers the whole time range and brings the study up-to-date. It is highly recommended for any collector of animation art, beginner to advanced, and for students of this unique and wonderful art form.

Animation art captivates the imagination and awakens the child in us. With nearly 6800 pieces of animation art illustrated in this exciting book, most in color, collector and In-Toon columnist Jeff Lotman covers the early period of animation, from the founding of the Winsor McKay Studio in 1911 to 1954.The art illustrated was offered at auction, which means that it is in the marketplace, an important fact for collectors. In addition to the 6,800 illustrated pieces, there is a listing of sales for several thousand additional pieces for which illustrations were unavailable. The book contains prices paid for the pieces at auction, making it a wonderful tool for assigning value.Mr. Lotman also shares his expansive knowledge of the art and the collecting. The animation process is explained in detail and important information for collectors is shared. This is easily the most comprehensive heavily illustrated view of animation art ever produced. It is a must have for every collector.